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关于零售商的关键洞察

探索 BCG 对零售业的前沿思考,获得关于数字化、全球零售运营的关键洞察,同时了解如何通过成功的转型来创造价值并刺激增长。了解目前零售业的驱动因素,以便规划企业的未来。


精选洞察

Advanced Analytics, AI, and Digital

Technology & Digital - Scaling the Store of the Future

Scaling the Store of the Future

New technologies can lure consumers back to stores with experiences they can’t get online. Here’s how retailers can ensure a fast, effective rollout.

COVID-19 and the New Leadership Agenda

The COVID-19 outbreak underscores the need to be resilient in the face of transformative global risk.

The Future of Retail

The New Face of Retail

BCG's Brad Loftus dispels some myths about consumer behavior and the role of technology in retail.

See New Retail in Action

See New Retail in Action

BCG’s Peter Burggraaff reflects on his time in East Asia immersed in the ecosystem of online and offline shopping experiences.

Chinese Consumers and the Digital Economy

China represents one of the biggest retail opportunities in the world. To seize it, companies must understand the digital and economic trends that are driving Chinese consumers.

Retail in China

逆境重生:中国零售转型之路

时代交给了中国零售商一份高难度的考卷。渠道下沉与后台能力升级的任务还没完成,新消费趋势、新技术、新业态、新竞争者已经开始强烈冲击传统经营模式。面临新旧碰撞带来的挑战,零售商需要冷静辨识趋势,积极推动变革,在变中求生存,谋发展。

Fashion and Luxury

Pulse of the Fashion Industry: 2019 Update

The fashion industry has improved its social and environmental performance in the past year, but at a slower rate than the previous year. Despite this improvement, the fashion industry is still far from sustainable.

Digital in the Luxury Goods Market

Digital in the Luxury Goods Market

How Should Brands Maximize the Benefit of Proliferation?

The Importance of a Brand's Authenticity

Transformation, Growth, & Value Creators

Can Traditional Retailers Counter the Online Threat?

Can Traditional Retailers Counter the Online Threat?

Amazon’s purchase of Whole Foods was a shot across the bow. To compete with e-commerce players, established retailers must improve their value proposition, their internal operations, and the customer experience.

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