While 75% of executives rank AI and GenAI as a top three strategic priority, only 25% are realizing significant value from their investments. BCG and Google Cloud address this gap by helping enterprises embed AI at the core of their businesses, turning ambition into measurable impact, with speed and at scale..
As a business integrator, BCG brings deep expertise in aligning people and processes with breakthrough technologies, unlocking value from AI quickly in even the most complex environments. Google Cloud delivers a modern, scalable platform backed by pioneering research and advanced AI capabilities that continue to shape the future of technology. Together, BCG and Google Cloud work as partners to help organizations accelerate AI adoption and align their most strategic opportunities with cloud and data capabilities to position businesses as leaders in today’s AI-first world.
Key Impact Areas
Technology That Creates Opportunities
By joining tech insights, design-build expertise, and a wide range of pioneering innovations, BCG and Google Cloud help enterprises move past isolated AI pilot projects to realize true value creation across their businesses.
BCG X drives value through proprietary, industry-grade AI solutions that are customized to the specific challenges at hand. At the same time, Google Cloud actively engineers the future of AI innovation with a large ecosystem of technologies and solutions
BCG X drives value through proprietary, industry-grade AI solutions that are customized to the specific challenges at hand. At the same time, Google Cloud actively engineers the future of AI innovation with a large ecosystem of technologies and solutions
Processes That Unlock AI's Business Value
Successful adoption depends on the people and processes at the core of a business. At BCG, experts understand how enterprises work and how to unlock the potential of each individual at the core of a business. We apply a proven 10-20-70 framework in which 70% of true value comes from people and processes and the remainder from algorithms (10%) and data infrastructure (20%). This principle shapes a hybrid workforce in which AI accelerates execution and scales potential business value across the enterprise while people focus on direction and decision-making.
Transparency That Safeguards Impact
Every BCG and Google Cloud solution integrates responsible AI practices, robust governance, and leading security standards that allow enterprises to innovate with confidence. Acting as an extension of client teams, BCG and Google Cloud work with transparency and accountability, aligning our success with measurable outcomes and respecting each organization’s culture to ensure that transformation delivers results that are both trusted and lasting.
Explore Our Solutions
Conversational Commerce by BCG X
Conversational Commerce by BCG X uses GenAI to manage customer interactions across digital channels—seamlessly, at scale, and in real time.
Deep Customer Engagement AI by BCG X
Deep Customer Engagement AI enables hyper-personalized, end-to-end customer management—at scale.
Fabriq Personalization AI by BCG X
Unleash the power of data-driven marketing and fast-track customized marketing with our personalization platform.
Data Intelligence AI by BCG X
Lighthouse, BCG’s high-frequency data and analytics platform, allows companies to understand rapid shifts in demand, enabling dynamic planning and resource allocation during uncertain times.
Value Chain Digital Twin by BCG X
Within Supply Chain AI, Value Chain Digital Twin uses AI and data to deliver insights, streamline operations, and boost performance.
Merch AI by BCG X
Merch AI by BCG X helps decode one of retailers’ fundamental challenges: how to offer customers the right products in the right stores at the right cost.
Field Service AI by BCG X
Field Service AI by BCG X combines cutting-edge technology with people and process transformation to infuse AI into aftermarket services.
BCG and Google Cloud's Impact with Clients
A national telco was receiving 5 to 10 million calls annually and needed to reduce the volume of calls and improve the overall customer experience. BCG, in collaboration with Google Cloud, implemented a GenAI model that tracked and analyzed the reason for every call. Over three years, the company reduced its call volume by 50% to 70% while significantly reducing costs.
A leading insurance company in India wanted to build a salesforce effectiveness tool to improve the effectiveness of its insurance advisors. BCG helped the company design and build a unique insurance app that empowered its advisors at every stage of their work, from initial onboarding to measuring progress against targets, working closely with Google Cloud to deploy and scale the solution.
A major US health system wanted to create a next-generation system that would help patients find care, manage their care journey, and pay for care—seamlessly. BCG and the health system created a unified, personalized, and seamless digital platform leveraging Google Cloud’s technology that allowed the client to improve the end-to-end patient journey, reduce operational costs, and achieve cumulative revenue growth of more than $100 million in four years.
BCG at Google Cloud Next
BCG joined leading industry innovators at Google Cloud Next '24 to discuss the cloud, generative AI (Gen AI), cybersecurity and other critical topics.
BCG and Google Cloud’s Partnership in Action
BCG and Google Cloud experts collaborate at events to engage with global leaders on the future of GenAI, cybersecurity, and cloud innovations.
VIDEO | JULY 30, 2025
In this episode of the Google Cloud Partner AI Series, Val Elbert, Senior Partner and Managing Director at Boston Consulting Group (BCG), and Jim Anderson, VP of North America Partner Ecosystem at Google Cloud, join theCUBE’s John Furrier live from the New York Stock Exchange studio.
Video
July 3, 2025
Reimagining Business with AI: BCG and Google Cloud in Action
Discover how BCG and Google Cloud are partnering to drive faster, AI-powered transformation from vision to outcomes across industries.
Video
April 22, 2025
Repackaging Content Automatically with GenAI
As generative AI accelerates innovation, Anil Jain of Google Cloud highlights how organizations must rethink their workflows to keep pace, seize emerging AI opportunities, and tackle previously unsolvable challenges.
At Google Cloud Next 2024, BCG’s Djon Kleine and Google Cloud’s Carrie Tharp explore how leading organizations are powering transformative change with GenAI and the practical steps businesses can take to achieve outcomes at scale.
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BOSTON—Boston Consulting Group (BCG), one of the world’s leading management consulting firms, today announced a strategic partnership with Mandiant (part of Google Cloud)—a recognized leader in dynamic cyber defense, threat intelligence, and incident response services—to help organizations improve cybersecurity resilience against the ever-evolving threat landscape.
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