Five Dynamics That Will Test CEOs in 2025
Trade and AI, growth and climate imperatives, and workplace unity will define the CEO agenda in the year ahead. Here’s a closer look at each dynamic.
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BCG CEO Christoph Schweizer will lead the firm’s delegation to the World Economic Forum’s Annual Meeting, January 20–24, 2025, in Davos, where leaders will convene to address societal and business challenges around the world.
The world is in flux amid unprecedented changes in technology, climate, and geopolitics, posing complex challenges and opportunities for global leaders. The theme of this year’s WEF Annual Meeting, “Collaboration for the Intelligent Age,” emphasizes the urgent need for business and political leaders to come together to address these issues head-on.
Tuesday, January 21,16:15 - 17:00 CET
PANELISTS: Rich Lesser, Global Chair, BCG; Brian Moynihan, CEO, Bank of America; Vicki Hollub, CEO, Occidental Petroleum; James Quincey, CEO, Coca-Cola
MODERATOR: Gerard Baker, Editor, WSJ
The US Federal Reserve has embarked on an easing cycle, cutting its main policy rate in September for the first time since 2020 and suggesting that the US economy is heading for a soft landing. However, consumer sentiment remains low compared with the pre-COVID period, with concerns about inflation and the cost of living persisting. What paths to economic recovery does the incoming administration inherit and what policies will the world’s largest economy pursue in 2025?
The CEO’s agenda is a formidable one: navigating geopolitics, harnessing AI, generating profitable growth, managing costs, empowering talent, and advancing sustainability. Balancing these priorities demands deep insights to help make sense of the world. Explore BCG’s latest thinking:
The CEO’s Agenda is a formidable one: generating profitable growth, managing costs, navigating geopolitics, harnessing AI, empowering talent, advancing sustainability.
Trade and AI, growth and climate imperatives, and workplace unity will define the CEO agenda in the year ahead. Here’s a closer look at each dynamic.
READ NOW
The international order hasn’t seen this much change in decades, creating new geopolitical dynamics for CEOs in all industries to navigate.
New BCG research forecasts dramatic changes in world trade flows in the coming decade as national alliances, rivalries, and aspirations rewire the global economy.
How companies are building a geopolitical radar and the necessary muscle to ensure that strategic decisions are made with Geopolitics in mind.
While the US and China have established early dominance in supplying this crucial technology, other competitors are emerging. Here’s what leaders need to know.
As geopolitical tensions rise and multilateralism declines, nations are increasingly using trade and economic policies to advance foreign policy goals, complicating the global business landscape.
BCG's Center for Geopolitics
BCG’s Center for Geopolitics helps business leaders make sense of an increasingly complex world characterized by accelerating shifts in global power dynamics.
AI, including generative AI, is transforming the way companies do business and manage their workforce, posing tremendous opportunities and some risks.
AI remains a top priority for business leaders worldwide in 2025, with a strong focus on generating tangible results, according to BCG’s survey of C-suite executives.
BCG’s new AI Maturity Matrix combines an economy’s exposure to AI with its readiness to handle AI disruption. Explore our assessment of 73 economies.
The advance of AI requires more water to cool the servers in data centers. There’s an opportunity to embed positive water management in the industry’s expansion.
Sources of growth remain highly disaggregated, even as business and sustainability demands on CEOs continue to rise.
Climate change is already straining economies globally as it disrupts livelihoods, supply chains, and infrastructure. In the face of escalating operational costs and risks to business continuity, the need for immediate action has never been greater.
The M&A landscape remains complex, even as the broader outlook for dealmaking this year appears promising.
BCG research reveals what sets a select group of leaders apart. Here's how to join them.
Leaders’ hesitation to incur the upfront costs of mitigation and adaptation has slowed the collective response to climate change. But what are the economic implications of inaction?