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BCG's Brian Collie shares a perspective on what auto companies should do now to secure their future in a rapidly changing industry.

Brian Collie is a senior leader for Boston Consulting Group's automotive and mobility business, and a core member of the Strategy, Operations, and Global Advantage practices. Previously, Brian served as global leader for automotive and mobility from 2018 to 2024, and before that, as North America automotive and mobility lead from 2015 to 2018.

Brian specializes in working with automotive manufacturers and suppliers on a broad range of strategy, operations, and organizational topics. Over the course of his career Brian has led dozens of large-scale transformation and growth efforts where he has helped clients in North America, Europe, China, India, and Latin America define their strategic agenda and build the capabilities needed to deliver step change growth and maximize shareholder return.

Brian is an expert on new mobility and is passionate about the convergence of sharing, autonomous technologies, and electrification, and its potential to change the world. He previously served as co-lead of BCG's support of the World Economic Forum initiative on Future of Urban & Autonomous Mobility, and as a member of the Chicago Mayor’s Taskforce on the Future of Transportation and Mobility.

Brian is a member of the Villanova School of Business Dean’s Advisory Council. Prior to consulting, Brian served as a surface warfare officer in the US Navy.

AREAS OF EXPERTISE

EDUCATION


  • MBA, Northwestern University Kellogg School of Management
  • BA, economics and political Science, Villanova University

Publications and Videos

Driving Innovation: Funding Tomorrow's Automotive Revolution

Learn how the automotive industry can innovate cost-effectively to shape its electrified, autonomous future.

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Can OEMs Catch the Next Wave of EV Adopters?

More than two-thirds of US consumers are considering buying an electric vehicle. Can OEMs meet their price and performance needs while still making a profit?

An Exciting Moment for China’s Auto Market

BCG’s Brian Collie and Alex Xie discuss competition, EVs, and other major trends in 2024.

The AI Tsunami

BCG’s Brian Collie and Karen Lellouche Tordjman explore some of the biggest themes and key topics at this year’s CES conference.

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Rewriting the Rules of Software-Defined Vehicles

As cars steadily become software-defined vehicles (SDVs), automotive and technology companies must develop their partnering super skills to drive innovation and industry profits.
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Hitting the Road: New Energy HDT’s Bright Future

The global new energy heavy-duty truck (HDT) market has a promising future, particularly the battery electric HDT market. The report envisions major trends in the future development of HDT technology as the battery electric HDT ecosystem taking shape.
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How Lithium Batteries Can Power the US Economy

Industry alone can’t solve the challenges. US government action is needed as well.
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Mapping the Future of Autonomous Trucking

BCG and Kodiak Robotics have developed an interactive tool to identify routes that can help optimize the expansion—and benefits—of autonomous trucking.
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It’s Time for the Auto Industry to Reset Expectations

Automotive companies must be realistic about the current environment—and ready to make the necessary moves to stay competitive in the future.
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Shared, Autonomous, and Electric: An Update on the Reimagined Car

Urban mobility is the source of multiple pain points. We believe that ride-hailing fleets made up of autonomous, electric vehicles are the best solution.
Four Ways PE Can Accelerate Returns in Automotive

Four Ways PE Can Accelerate Returns in Automotive

Far from being up on the blocks, the automotive sector has massive untapped potential. Investors that lock in their strategy now could tap into billions of dollars in value.
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Purpose Can Pave the Way for the Automotive Industry

Clarity of purpose benefits automakers in multiple ways, including ease of recruitment, employee engagement, and organizational focus.