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Chris Biggs

Partner & Managing Director


There is now a clear roadmap that just about any grocer can follow. The early movers have the best opportunity to achieve profitability relatively quickly.

Chris Biggs

Chris Biggs is a core member of the Consumer and Operations practices at The Boston Consulting Group and a member of the firm’s global retail leadership team. He leads BCG's work in digital retail.

Chris joined BCG in 2001 and has worked extensively with clients in the UK, Europe, and the US. His focus is on strategy and operations across retail sectors such as grocery, home improvement, electrical, department stores, and specialty retail.

Before joining BCG, he worked at

Areas of Expertise

  • Leads BCG’s global work in the retail sector
  • Lead's BCG's Consumer practice in the UK
  • Digitalization in retail
  • Omnichannel and digital strategy
  • Omnichannel operating model design and delivery
  • Customer proposition and new format development
  • End-to-end operations
  • Commercial sourcing


  • BA, economics and management, Oxford University
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