戦略的なプライシングの枠組み・手法を統合的に整理する「プライシング・ヘキサゴン」という考え方で7つのプライシング・ゲームを定義し、それぞれの特性と戦い方を事例をまじえ解説します。
Education
- MBA, Yale University
- MA, international relations, Yale University
- BA, law, Kyoto University
Dai Agawa joined Boston Consulting Group’s New York office in 2012 and transferred to the Tokyo office in 2016. He leads the firm’s Marketing, Sales & Pricing practice in the Asia-Pacific region, and is a core member of the Consumer and Insurance practices.
Dai provides support to domestic and global companies on a wide range of topics in pricing strategies, growth strategies, and new business development.
Prior to joining BCG, Dai worked in the Investment Banking Division at Citi in Tokyo.