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To move from Purpose 1.0 to Purpose 2.0, companies must articulate the value of all the assets they bring to the market--not just their products--including the benefits they deliver to society overall.

Derek Kennedy is a core member of the Technology, Media & Telecommunications practice at Boston Consulting Group, and he leads the firm’s global work in the technology sector.

Since joining BCG in 2005, Derek has focused his work on serving clients across the technology sector, working with executive leadership at firms in the B2B and B2C software, cloud services, and end-user device businesses. Derek’s client work includes product line-up and go-to-market strategy design and implementation, strategic organization design, and operations and efficiency program design and delivery. Derek’s engagement portfolio is global, and he has led projects in more than 15 countries across Asia, Europe, and the Americas.

Prior to joining BCG, Derek was a partner in Agilisys, a London-based software services firm that he joined at inception.

AREAS OF EXPERTISE

EDUCATION

  • BA, magna cum laude, economics and government, Cornell University

HONORS AND AWARDS

  • Cornell University, College Scholar

Publications and Videos

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The 2023 TMT Value Creators Report: Generating Value Despite Tougher Times

TMT was hit hard by market volatility in 2022—but AI and other technologies are setting the scene for the next wave of value creation.
Put Talent at the Top of the Sustainability Agenda | Rectangle

Put Talent at the Top of the Sustainability Agenda

To meet ambitious climate goals, companies must rapidly reskill workers—and share the lessons they learn with others.
IT Spending Pulse #4: Buyers Are Still Spending—Cautiously | Rectangle

IT Spending Pulse #4: Buyers Are Still Spending—Cautiously

Our fourth survey reveals that IT buyers won’t stop funding long-term strategic priorities—especially digital transformation—despite some concerns about a potential downturn.
The Real Rules of Growth and Profits in Software - rectangle

The Real Rules of Growth and Profits in Software

Startups typically chase sales at any cost. But those that thrive long term know when to strike a balance between generating sales and making profits.
Tech Comes Out on Top. Can It Stay There? - Rectangle

Tech Comes Out on Top. Can It Stay There?

Demand for semiconductors and software pushed the tech sector’s five-year total shareholder return higher than that of any other industry.
2022 TMT Value Creation Report | Rectangle

Innovation and the Pandemic Propelled Performance

The technology, media, and telecommunications sector outperformed many other industries in total shareholder return, led by a strong showing in tech.
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What 12,000 Employees Have to Say About the Future of Remote Work

Learn how your company can hold onto the valuable productivity gains made during the pandemic.
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How Tech Companies Can Shape Their Demand Recovery Post-Coronavirus

Tech companies play a unique role in society due to their importance in industries, governments, and our everyday lives. As the novel coronavirus spreads across the globe, it’s essential they keep their employees safe, while continuing to serve their customers and quickly addressing their immediate and near-term risks.
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Seizing Opportunity in Adversity in Tech

This four-step approach helps tech companies create competitive advantage at a time when the industry is facing challenges on many fronts.
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The Tech Star Keeps Burning Bright

Many tech companies are reaching middle age and need to reinvent and transform themselves to stay relevant. They also need to broaden their core purpose to address their role and influence in society and their effect on the environment.
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The Last Decade Was Great, but What About the Next?

As the 2010s closed, the technology, media, and telecommunications (TMT) sector was standing strong. Seven TMT companies were among the ten most valuable public companies in the world. Do they have the right ingredients to sustain that performance in the 2020s?
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Solving the Tech Industry’s Purpose Problem

Amid rising discontent, Purpose 2.0 can help tech companies rediscover their footing, regain public confidence, and reinvigorate their performance.
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