To move from Purpose 1.0 to Purpose 2.0, companies must articulate the value of all the assets they bring to the market--not just their products--including the benefits they deliver to society overall.

Derek Kennedy is a core member of the Technology, Media & Telecommunications practice at Boston Consulting Group, and he leads the firm’s global work in the technology sector.

Since joining BCG in 2005, Derek has focused his work on serving clients across the technology sector, working with executive leadership at firms in the B2B and B2C software, cloud services, and end-user device businesses. Derek’s client work includes product line-up and go-to-market strategy design and implementation, strategic organization design, and operations and efficiency program design and delivery. Derek’s engagement portfolio is global, and he has led projects in more than 15 countries across Asia, Europe, and the Americas.

Prior to joining BCG, Derek was a partner in Agilisys, a London-based software services firm that he joined at inception.

AREAS OF EXPERTISE

  • Leads BCG’s global work for the technology sector
  • Offering line-up and pricing
  • Go-to-market strategy design and implementation
  • Strategic organization design
  • Operating model design and implementation
  • Cost and efficiency

EDUCATION

  • BA, magna cum laude, economics and government, Cornell University

HONORS AND AWARDS

  • Cornell University, College Scholar

Publications and Videos

What 12,000 Employees Have to Say About the Future of Remote Work - Rectangle

What 12,000 Employees Have to Say About the Future of Remote Work

Learn how your company can hold onto the valuable productivity gains made during the pandemic.

The Role of Technology Companies in Society Today: An Interview with Brad Smith, President & CLO, Microsoft

how-tech-companies-can-shape-their-demand-recovery-post-coronavirus-tcm9-251751.jpg

How Tech Companies Can Shape Their Demand Recovery Post-Coronavirus

Read the article on LinkedIn.
advantage-adversity-tech-firms-rectangle-opt-tcm9-239984.jpg

Seizing Opportunity in Adversity in Tech

This four-step approach helps tech companies create competitive advantage at a time when the industry is facing challenges on many fronts.
2020-tmt-tech-rectangle-opt-tcm9-239657.jpg

The Tech Star Keeps Burning Bright

Many tech companies are reaching middle age and need to reinvent and transform themselves to stay relevant. They also need to broaden their core purpose to address their role and influence in society and their effect on the environment.
2020-tmt-main-rectangle-opt-tcm9-239655.jpg

The Last Decade Was Great, but What About the Next?

As the 2010s closed, the technology, media, and telecommunications (TMT) sector was standing strong. Seven TMT companies were among the ten most valuable public companies in the world. Do they have the right ingredients to sustain that performance in the 2020s?
solving-tech-industry-purpose-problem-2880x1620-tcm9-221513.jpg

Solving the Tech Industry’s Purpose Problem

Amid rising discontent, Purpose 2.0 can help tech companies rediscover their footing, regain public confidence, and reinvigorate their performance.
tech-turnaround-2880x1620-tcm9-220525.jpg

Turning Around the Tech Turnaround

A refocused intervention can redirect a company’s strategic trajectory, create excitement among its employees, and reshape its future.
innovation-in-2019-2880x1620-tcm9-215740.jpg

Innovation in 2019

What are the key trends—and which companies do executives see as this year’s 50 most innovative?
ai-power-innovation-machine-2880x1620-tcm9-215743.jpg

AI Powers a New Innovation Machine

Innovation executives view AI as an increasingly important source of efficiency and differentiation. But among average innovators, less than 10% see themselves as above average on AI.
despite-volatile-2018-tech-still-performing-strongly-2880x1620-tcm9-214472.jpg

Despite a Volatile 2018, Tech Is Still Performing Strongly

The top ten value creators demonstrate the payoff from long-term strategies built around AI, the cloud, the Internet of Things, and software as a service.
value-creation-amid-turbulence-2880x1620-tcm9-214484.jpg

Value Creation Amid Turbulence

TMT companies have the opportunity to lead consumers, companies, and the public sector into an increasingly digital world.
Deep Expertise, Broad Experience