Managing Director & Partner
Elfrun von Koeller joined The Boston Consulting Group in 2007 in Hamburg, Germany and transferred to New York in 2011. She is a core member of BCG's Consumer, Operations, and Corporate Development practices and an expert on supply chain strategy for consumer packaged good companies. Elfrun has been a leader in expanding BCG’s CPG operations portfolio
At BCG, Elfrun has worked with clients across many impulse-driven and center-store categories, such as cookies and crackers, hair care, chewing gum, salad dressing, frozen food, vitamins and supplements, and sports and active nutrition. Her casework with global food and beverage and other consumer goods companies, has covered topics such as innovation, corporate venture capital, transformation, complexity reduction, supply chain benchmarking and transformation, consumer research, growth, and go-to-market strategy including direct store delivery (DSD).
Elfrun was recognized as BCG’s 2017 Working Mother of the Year for 2017 by Working Mother magazine recognizing highly visible role models who are able to balance career goals and a strong commitment to family.
Prior to joining the firm, Elfrun volunteered at El Centro de la Nina Trabajadora (CENIT) in Quito, Ecuador.
Alternative dairy products have appealed to mainstream consumers more successfully than alternative meats have. Here’s how companies of both kinds can step up their marketing.
Our latest research shows that consumers are embracing alternative proteins and that protein transformation is one of the best tools available to combat the climate crisis.
Empty store aisles and widespread stockouts belie the success that many CPG companies are experiencing during the pandemic. Building new capabilities and developing supply chain resilience are key.
The current labor shortage is forcing the consumer packaged goods (CPG) industry to implement short-term measures to attract and retain talent. Areas of focus include improving employee benefits, creating a flexible work-life balance, and increasing automation capabilities.
Food traceability is here to stay. The question is whether food companies, distributors, and retailers treat it as a regulatory burden or a strategic opportunity.
Achieving a 50% recycling rate in the US by the end of the decade is ambitious but possible. Here’s how we can accomplish it.
To enhance competitiveness, companies must take a clean-sheet approach to deciding what, where, and how to manufacture.
The shift to alternative proteins based on plants, microorganisms, and animal cells is just beginning to pick up speed. The market will hit $290 billion by 2035.
Companies seeking to reduce their environmental footprint should focus on one element of their operations in particular: their global supply chains.
As the natural-products segment expands and matures, the challenge is to determine where to invest. Our research points to five opportunities for the fastest growth.
Improving demand forecasting, deploying the right inventory, and optimizing costs require game-changing approaches—the kind that only digital can deliver.