Javier Pérez Moiño is a core member of Boston Consulting Group's Marketing, Sales & Pricing practice, with an industry focus on financial institutions and telecommunications. He is the global lead for digital acquisition programs in banking and a key expert in digital marketing for other industries such as telecommunications, insurance, utilities, travel and consumer packaged goods.

Javier joined BCG in April 2020 bringing a wealth of experience across digital marketing, CRM, and personalization, with a focus on data, analytics, and user experience. Javier works with leading brands to support their digital transformation by helping them accelerate final digital sales results. He helps brands to break internal silos and face the current challenges in the marketing ecosystem to turn outstanding digital experiences into tangible business results while redefining and evolving their organization and operating models.

Before joining the firm, Javier worked at with Accenture for over 25 years, most recently as Head of Personalization and Programmatic Services for Europe and Latin America for Accenture Interactive.


  • CCEE, Economics, Universidad Pontificia de Comillas (ICADE)


  • Smarties Gold Award, Best Lead Generation Program – Mobile Marketing Association 2017
  • Best eCommerce Project – OMExpo Digital Awards, 2017
  • Ecommerce Project awarded as one of the “50 Innovation Ideas” – Expansión Financial Newspaper 2016
  • Best European Digital Transformation Enterprise – Digital Enterprise Show 2016