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Lauren Taylor has worked at Boston Consulting Group since 2007. She has nearly two decades of experience using customer centricity to drive growth across industries around the world.

Lauren is currently the global leader for BCG’s Center for Customer Insight, a global team of approximately 70 experts in the latest techniques for using qualitative and quantitative customer insights to drive impact. Lauren advises clients and teams on applying deep insights and all sources of customer intelligence including new methodologies powered by AI and generative AI, to drive significant change and value creation.

In addition, Lauren leads BCG’s customer-centric sustainability and innovation business globally, as well as BCG’s proprietary Demand Centric Growth® (read “Identifying the Sources of Demand to Fuel Growth” to learn more) approach to apply customer insights to unlock portfolio growth. She is a leader with BCG’s Marketing, Sales & Pricing and Global Advantage practices and has led many efforts on growth strategy as well as organization and operating model, post-merger integration, and turnaround.

AREAS OF EXPERTISE

EDUCATION

  • MBA, with distinction, The Kellogg School of Management
  • BBA/BA, summa cum laude with honors, Southern Methodist University

Publications and Videos

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Can OEMs Catch the Next Wave of EV Adopters?

More than two-thirds of US consumers are considering buying an electric vehicle. Can OEMs meet their price and performance needs while still making a profit?

Customer-Centric Sustainability

Discover how fashion leaders are creating sustainable products without sacrificing quality or customer enjoyment.

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Capturing Mind Share with Precision Branding

Marketers need to know if a campaign is working now, not several months from now. First-Fast Response, BCG’s precision-branding metric, drives impact by delivering fast, targeted insights.

Sustainability Depends on “And,” not “Or”

What does it take to make climate progress? For BCG’s Lauren Taylor, it’s all about removing tradeoffs and aligning incentives, ensuring that business units are working toward a shared sustainability-focused goal—and that consumers don’t have to make tough choices.

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Overcoming the Eight Barriers to Making Green Mainstream

To nudge consumers toward more sustainable products, companies need to gain a deep understanding of consumer needs and motivations, and then devise strategies to change buying patterns.
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Whetting Consumers’ Appetite for Sustainable Foods

Recent BCG research reveals that brands have a significant opportunity to grow the market for sustainable foods. Consumers, companies, and the planet stand to benefit.
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Consumer Companies Must Innovate to Drive Impact on Climate

To gain the greatest sustainability advantage, they should act now. Three strategies can make a big difference.
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Steering Consumers to Greener Travel and Tourism Choices

Taking green mainstream is all about understanding consumers and how they make choices—and then creating and communicating sustainable alternatives.
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The Next Frontier in Carbon Credits: Consumers

A new survey from BCG shows that encouraging consumers to embrace carbon footprint offsetting is a critical step on the path to net zero.
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Taking Alternative Proteins Mainstream

Alternative dairy products have appealed to mainstream consumers more successfully than alternative meats have. Here’s how companies of both kinds can step up their marketing.
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Consumers Are the Key to Taking Green Mainstream

A BCG survey confirms that most consumers are ready to embrace sustainable products. Here are three ways to help make that happen.
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The Consumer Sentiment Series

Emerging from the isolation of the past 15 months, US consumers express optimism—some cautiously and others confidently—about resuming their pre-pandemic activities.