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Lauren Taylor has worked at Boston Consulting Group since 2007. She has deep experience using qualitative and quantitative consumer insights to drive growth, having led more than 100 efforts around the world.

Lauren is currently the global leader for customer-centric sustainability and innovation at BCG and is passionate about helping companies better understand market demand and the most important aspects of sustainability—the innovation needed to remove barriers and how to influence customer behavior to drive sustainability while generating business value.

Lauren is also the global leader for Demand Centric Growth® (read “Identifying the Sources of Demand to Fuel Growth” to learn more) and the North America leader for customer demand and innovation, including our Center for Customer Insights, and has worked with clients in many industries. She is a lead member of BCG’s Marketing, Sales & Pricing and Consumer practices, and has led many efforts on growth strategy as well as organization, PMI, and turnaround.

AREAS OF EXPERTISE

EDUCATION

  • MBA, with distinction, The Kellogg School of Management
  • BBA/BA, summa cum laude with honors, Southern Methodist University

Publications and Videos

Capturing Mind Share with Precision Branding | Hero

Capturing Mind Share with Precision Branding

Marketers need to know if a campaign is working now, not several months from now. First-Fast Response, BCG’s precision-branding metric, drives impact by delivering fast, targeted insights.

Sustainability Depends on “And,” not “Or”

What does it take to make climate progress? For BCG’s Lauren Taylor, it’s all about removing tradeoffs and aligning incentives, ensuring that business units are working toward a shared sustainability-focused goal—and that consumers don’t have to make tough choices.

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Overcoming the Eight Barriers to Making Green Mainstream

To nudge consumers toward more sustainable products, companies need to gain a deep understanding of consumer needs and motivations, and then devise strategies to change buying patterns.
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Whetting Consumers’ Appetite for Sustainable Foods

Recent BCG research reveals that brands have a significant opportunity to grow the market for sustainable foods. Consumers, companies, and the planet stand to benefit.
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Consumer Companies Must Innovate to Drive Impact on Climate

To gain the greatest sustainability advantage, they should act now. Three strategies can make a big difference.
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Steering Consumers to Greener Travel and Tourism Choices

Taking green mainstream is all about understanding consumers and how they make choices—and then creating and communicating sustainable alternatives.
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The Next Frontier in Carbon Credits: Consumers

A new survey from BCG shows that encouraging consumers to embrace carbon footprint offsetting is a critical step on the path to net zero.
Taking Alternative Proteins Mainstream | rectangle

Taking Alternative Proteins Mainstream

Alternative dairy products have appealed to mainstream consumers more successfully than alternative meats have. Here’s how companies of both kinds can step up their marketing.
Consumers Are the Key to Taking Green Mainstream Hero Rectangle

Consumers Are the Key to Taking Green Mainstream

A BCG survey confirms that most consumers are ready to embrace sustainable products. Here are three ways to help make that happen.
Understanding the Global Price-Sensitive Consumer

Understanding the Global Price-Sensitive Consumer

For brands hoping to lure value-conscious consumers, pricing is crucial. But a BCG survey shows that offering the lowest price isn’t always the winning move.
The CEO Innovation Agenda

The CEO Innovation Agenda

Leadership engagement drives innovation outperformance. C-suites are concentrating on five key areas.
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Demystifying Global Consumer Choice

A nuanced understanding of what really drives buying decisions in the post-COVID-19 world is crucial to maximizing share in a target market.
Deep Expertise, Broad Experience