Lauren Taylor has worked at Boston Consulting Group since 2007. She has deep experience using qualitative and quantitative consumer insights to drive growth, having led more than 100 efforts around the world.

Lauren is currently the global leader for customer-centric sustainability and innovation at BCG and is passionate about helping companies better understand market demand and the most important aspects of sustainability—the innovation needed to remove barriers and how to influence customer behavior to drive sustainability while generating business value.

Lauren is also the global leader for Demand Centric Growth® (read “Identifying the Sources of Demand to Fuel Growth” to learn more) and the North America leader for customer demand and innovation, including our Center for Customer Insights, and has worked with clients in many industries. She is a lead member of BCG’s Marketing, Sales & Pricing and Consumer practices, and has led many efforts on growth strategy as well as organization, PMI, and turnaround.


  • MBA, with distinction, The Kellogg School of Management
  • BBA/BA, summa cum laude with honors, Southern Methodist University