Managing Director & Partner
Lauren Taylor has worked at Boston Consulting Group since 2007. She has deep experience using qualitative and quantitative consumer insights to drive growth, having led more than 100 efforts around the world.
Lauren is currently the global leader for customer-centric sustainability at BCG and is passionate about helping companies better understand market demand and the most important aspects of sustainability, the innovation needed to remove barriers, and how to influence customer behavior to drive sustainability while generating business value. She is also the North America leader for customer demand and innovation, including Demand Centric Growth®, and has worked with clients in many industries. She is a lead member of BCG’s Marketing, Sales & Pricing and Consumer practices, and has led efforts on growth strategy as well as organization and turnaround.
Alternative dairy products have appealed to mainstream consumers more successfully than alternative meats have. Here’s how companies of both kinds can step up their marketing.
Para as marcas que esperam atrair consumidores conscientes do valor, o preço é crucial. Mas uma pesquisa do BCG mostra que oferecer o menor preço nem sempre é o movimento vencedor.
A BCG survey confirms that most consumers are ready to embrace sustainable products. Here are three ways to help make that happen.
Emerging from the isolation of the past 15 months, US consumers express optimism—some cautiously and others confidently—about resuming their pre-pandemic activities.
For brands hoping to lure value-conscious consumers, pricing is crucial. But a BCG survey shows that offering the lowest price isn’t always the winning move.
Leadership engagement drives innovation outperformance. C-suites are concentrating on five key areas.
A nuanced understanding of what really drives buying decisions in the post-COVID-19 world is crucial to maximizing share in a target market.
The pandemic has accelerated consumer shifts in six months that otherwise would have taken five years. Many of the changes will stick.
BCG’s demand-centric growth compass identifies a North Star and provides a strategic filter for commercial decision making.
Consumer demand has changed in the wake of COVID-19, and retailers must adapt. To win, they must rethink everything—from their marketing spending to the makeup of their store network.