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Lauren Taylor has worked at Boston Consulting Group since 2007. She has nearly two decades of experience using customer centricity to drive growth across industries around the world.

Lauren is currently the global leader for BCG’s Center for Customer Insight, a global team of approximately 70 experts in the latest techniques for using qualitative and quantitative customer insights to drive impact. Lauren advises clients and teams on applying deep insights and all sources of customer intelligence including new methodologies powered by AI and generative AI, to drive significant change and value creation.

In addition, Lauren leads BCG’s customer-centric sustainability and innovation business globally, as well as BCG’s proprietary Demand Centric Growth® (read “Identifying the Sources of Demand to Fuel Growth” to learn more) approach to apply customer insights to unlock portfolio growth. She is a leader with BCG’s Marketing, Sales & Pricing and Global Advantage practices and has led many efforts on growth strategy as well as organization and operating model, post-merger integration, and turnaround.

AREAS OF EXPERTISE

EDUCATION

  • MBA, with distinction, The Kellogg School of Management
  • BBA/BA, summa cum laude with honors, Southern Methodist University

Publications and Videos

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What Consumers Want from Personalization

A global BCG survey of 23,000 consumers reveals the benefits and hazards of uniquely customized interactions between brands and individual customers.
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The $32 Trillion Opportunity in Women-Focused Products and Services

A new survey shows that in health care, financial services, and consumer products, companies develop products and services that overlook the needs of women.
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Loyalty Programs Are Growing—So Are Customer Expectations

Offering points and cash back isn’t enough. To keep people happy, companies must deliver a differentiated experience with personalized benefits and relevant partnerships.
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Consumers Are Spending More. Inflation Is Only Part of the Story.

It’s hard for brands to find sources of growth amid inflation, but understanding consumer spending patterns can help them make the right moves.
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Turbocharging the Energy Transition by Boosting Customer Demand

Companies have a major opportunity to move from providing clean energy solutions that customers think they should buy to creating compelling products and services that customers will want to buy.
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A Slow Recovery for Consumer Confidence: Global Consumer Radar Q2 2024

People are worried about the economy in general and about their own financial situations. How does that affect their spending?

How Advertising Can Help Consumers Choose Sustainability

By leveraging innovation and customer centricity, advertisers can help brands drive sustainability and growth, say John Osborn of Ad Net Zero and BCG’s Lauren Taylor.

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Customers Say They Want Green Products. Can Deep Tech Innovation Close the Deal?

Using an integrated approach and granular understanding of customer needs, companies can harness deep tech and radical innovation to reinvent products that overcome barriers to sustainable choices.
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Can OEMs Catch the Next Wave of EV Adopters?

More than two-thirds of US consumers are considering buying an electric vehicle. Can OEMs meet their price and performance needs while still making a profit?

Customer-Centric Sustainability

Discover how fashion leaders are creating sustainable products without sacrificing quality or customer enjoyment.

Capturing Mind Share with Precision Branding | Hero

Capturing Mind Share with Precision Branding

Marketers need to know if a campaign is working now, not several months from now. First-Fast Response, BCG’s precision-branding metric, drives impact by delivering fast, targeted insights.

Sustainability Depends on “And,” not “Or”

What does it take to make climate progress? For BCG’s Lauren Taylor, it’s all about removing tradeoffs and aligning incentives, ensuring that business units are working toward a shared sustainability-focused goal—and that consumers don’t have to make tough choices.