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Mike Evans is a managing director and partner at BCG X.

Mike is responsible for partnering with large corporations to help them identify new sources of growth and build businesses that leverage their assets to create advantage. He's launched seven startup businesses since joining BCG. Mike leads multidisciplinary teams of entrepreneurs, innovators, and operators, drawing on his core expertise in marketing and digital, and serves as a board observer on several of his ventures. He leads the retail business for BCG X and is a core member of BCG’s ecommerce leadership team.

Mike has previous experience as a retail operator in chief marketing officer, head of digital, and strategy roles, and as a startup entrepreneur, strategy consultant, and investment banker.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Haas School of Business, University of California, Berkeley
  • BA, economics, Colgate University

Publications and Videos

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The New E-Commerce Innovation Imperative for Retailers

As technology disrupts e-commerce, most US retailers aren’t keeping pace with the market leaders. Here’s how the innovators are setting themselves apart.
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The Pragmatist’s Guide to GenAI in E-Commerce

To capitalize on the explosive evolution of GenAI, e-commerce executives should look beyond the hype and focus more practically on their build-or-buy technology decisions.
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Why E-Commerce Retailers Should Act Like Startups

By operating their e-commerce unit like a digital startup business, traditional retailers can experiment freely, reward risk-taking, scale successes quickly – and unlock higher growth.
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The Chatbot Is Dead—Long Live the Chatbot

Generative AI can transform online chat sessions into something more real—known as “conversational commerce”—so retailers can reduce the necessity for support by people.
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DV Talks: Creating an Excellent Customer Experience with RepairSmith

RepairSmith is on a mission to provide convenient auto repair for customers by delivering repair and scheduled maintenance on-location for fleet owners in order to maximize vehicle utilization and consolidate cost
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How to Stand-Up a New E-Commerce Business in 8 Weeks or Less

COVID-19 has created a permanent shift in consumer behavior; companies can’t afford to be caught flatfooted. Fortunately, standing up a new e-commerce business is now faster and easier than ever.