In a post for BCG X’s blog, the multiplier, BCG experts explain how commerce is moving beyond channels into everyday moments. As AI agents increasingly handle buying, brands must adapt to stay relevant when decisions are made on their behalf.
In a post for BCG X’s blog, the multiplier, BCG experts explain how commerce is moving beyond channels into everyday moments. As AI agents increasingly handle buying, brands must adapt to stay relevant when decisions are made on their behalf.