Featured Content

Olof Darpö is a core member of Boston Consulting Group’s Consumer practice focusing on marketing and sales in retail companies. Olof is the firm’s lead for ecommerce and marketing in retail industries in Europe.

Olof’s main areas of expertise are data-driven marketing and building high performing marketing organizations, and ecommerce acceleration and building ecommerce organizations that deliver above-market growth through better demand generation, conversion, customer retention, and product offering and pricing, and are enabled by world class tech and operations.

AREAS OF EXPERTISE

EDUCATION


  • MSc, business management, Linköping Institute of Technology

Publications and Videos

" "

Social Commerce Is Remaking Online Shopping

If done right, this increasingly popular offshoot of e-commerce can benefit consumers, tech platforms, and brands. Here are four social-commerce archetypes companies can follow.
Deep Expertise, Broad Experience