Managing Director & Partner
Mumbai - Nariman Point
Pallavi Malani leads Boston Consulting Group’s Digital Growth Acceleration practice for the Asia Pacific region. The digital growth accelerator aims to drive a step-change in business trajectory using growth hacking principles. Pallavi has over 13 years of consulting experience. She is a core member of BCG X, which is a dedicated business building arm uniquely positioned to help the world’s most influential organizations drive the next wave of innovation.
Since joining BCG in 2010, Pallavi has worked with numerous insurers, financial institutions, and technology companies to develop and implement strategies to evaluate and drive digital transformations and create long-lasting sustainable impact.
Pallavi is passionate about using data and technology to create disruptive customer journeys, scale digital acquisitions, and drive sales force effectiveness and hyper-personalization. Before joining BCG, Pallavi worked at KPMG and IBM.
Digital is the fastest-growing marketing channel in India, however, marketing measurement capabilities and approach have not kept pace. This report brings forth an industry consensus on unlocking exponential growth through optimal marketing measurement and provides a five step guide for organizations to accelerate their measurement journey to unlock growth.
The report published in collaboration with the Confederation of Indian Industry (CII) has been developed to understand the key challenges hindering health insurance penetration in the country, and highlights clear set of imperatives across industry stakeholders to work together to achieve the bold vision of providing health cover to 1 billion Indians by 2025.