Patrick Witschi is a core member of Boston Consulting Group's Pricing Enablement Center as well as the Center for Customer Insights (CCI). He focuses on building deep customer understanding and using the insights he gains to determine offering and pricing strategies that will result in sustainable revenue growth and bottom-line impact. His expertise covers leveraging qualitative and quantitative research techniques, building pricing models based on willingness to pay, and deploying tactical offering and pricing measures based on consumer behavior.

Patrick has gained considerable experience working with clients across a range of industries, including consumer goods, telecommunications, financial services, and transportation.

Before he joined the firm in 2016, Patrick was a director at Bank Julius Baer, responsible for strategic pricing for Asia, and a senior consultant at Simon Kucher Partners, a consultancy specializing in pricing and revenue growth.


  • MA, accounting and finance, University of St.Gallen