Rohan Sajdeh is the global leader of Boston Consulting Group’s Consumer practice and the global co-leader for sports. He founded BCG’s differentiated Demand Centric Growth approach.

Since joining BCG in 1995, Rohan has worked extensively in fast-moving consumer goods in over 20 food and beverage, personal, and home care categories. In addition, he has served consumer clients in segments including apparel, durables, airlines, retail, and theme parks. His topic expertise includes corporate and business unit strategy, Demand Centric Growth, innovation, marketing, and go-to-market topics, and he has a track record of generating unique insights for transformative impact. He is a published co-author of a BCG book on growth for consumer companies (“Rocket").

Rohan also has over a decade of experience working in sports globally, for leagues, teams, governing bodies, media companies, and PE firms. That work has covered cricket, soccer, motorsports, basketball, football, baseball, and golf. His work has focused on growth creation with implications for fan development, media strategy, commercial/revenue maximization, sporting structure (including rules, schedule, salary models, competitive balance), profit improvement, and competitive bid strategies.

Rohan brings a global perspective to his work, having studied and worked in Sydney, Mumbai, Cambridge (UK), and Chicago. He has advised clients across six continents—in both developed and emerging markets—on a variety of country-specific and global issues.

Rohan has played professional-level cricket in England and Premier Division field hockey in Sydney.


  • MBA, Kellogg School of Management
  • MA, international relations, University of Cambridge
  • BBA, University Medal, University of Technology, Sydney