Personalization requires a seamless orchestration of infrastructure, applications, and workflows across the different areas of the marketing landscape. Fabriq by BCG speeds marketing transformations by injecting automation, templatization, and precision targeting into existing marketing tech and processes—ultimately both scaling and hyperpersonalizing campaign execution.
2x-3x
increase in customer engagement
2%-5%
increase in in-store traffic
30%-50%
increase in marketing ROI
6%-10%
sales lift
15%
average total basket lift
Our marketing personalization platform enables marketers to focus on innovation, while engineers and data scientists have access to scalable paradigms that reach the granularity of 1:1 at one-tenth of the campaign creation time.
Empower marketers through templatization and automation of gamified, end-to-end marketing constructs—resulting in campaigns built and launched in a matter of minutes, versus weeks or months.
Provide engineers with production-ready tools to manage infrastructure, automation, and scaling of marketing-focused applications.
Embed predeveloped machine-learning and AI solutions and empower data scientists to create their own specialized AI solutions, resulting in millions of offer variations.
Empower marketers through templatization and automation of gamified, end-to-end marketing constructs—resulting in campaigns built and launched in a matter of minutes, versus weeks or months.
Provide engineers with production-ready tools to manage infrastructure, automation, and scaling of marketing-focused applications.
Embed predeveloped machine-learning and AI solutions and empower data scientists to create their own specialized AI solutions, resulting in millions of offer variations.
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