Fabriq by BCG

A Marketing Personalization Platform to Accelerate Transformations

Personalization requires a seamless orchestration of infrastructure, applications, and workflows across the different areas of the marketing landscape. Fabriq by BCG speeds marketing transformations by injecting automation, templatization, and precision targeting into existing marketing tech and processes—ultimately both scaling and hyperpersonalizing campaign execution.

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2x-3x

increase in customer engagement

2%-5%

increase in in-store traffic

30%-50%

increase in marketing ROI

6%-10%

sales lift

15%

average total basket lift

Inside Fabriq by BCG: Our Marketing Personalization Platform

Over the past several years, we’ve developed increasingly sophisticated solutions to help our clients—marketers and CMOs, in particular—bring their data-driven marketing to fruition. Along this journey, we have distilled our learnings into Fabriq by BCG, a state-of-the-art set of tools, modules, and omnichannel integration capabilities. We are now making our tech available to all marketers who are looking to power bolder, better personalization programs.

Our focus is value creation, and Fabriq by BCG is a catalyst for generating measurable returns through personalization. Fabriq by BCG is not another tool. It is the connective tissue within your existing martech stack, combining intelligence, omnichannel integration, and the automation layer only where needed to drive the velocity and scale of hyper-personalization—with access to code you fully own. All modules work in isolation, natively designed to augment, not supplant, the existing stack. By activating and integrating automated AI models into your stack, our marketing personalization platform frees up marketers from manual analyses and processes to do what they love: innovate, experiment, and create measurable value.

Our marketing personalization platform enables marketers to focus on innovation, while engineers and data scientists have access to scalable paradigms that reach the granularity of 1:1 at one-tenth of the campaign creation time.

Marketers

Empower marketers through templatization and automation of gamified, end-to-end marketing constructs—resulting in campaigns built and launched in a matter of minutes, versus weeks or months.

Engineers

Provide engineers with production-ready tools to manage infrastructure, automation, and scaling of marketing-focused applications.

Data Scientists

Embed predeveloped machine-learning and AI solutions and empower data scientists to create their own specialized AI solutions, resulting in millions of offer variations.

Marketers

Empower marketers through templatization and automation of gamified, end-to-end marketing constructs—resulting in campaigns built and launched in a matter of minutes, versus weeks or months.

Engineers

Provide engineers with production-ready tools to manage infrastructure, automation, and scaling of marketing-focused applications.

Data Scientists

Embed predeveloped machine-learning and AI solutions and empower data scientists to create their own specialized AI solutions, resulting in millions of offer variations.

1/5

Offer Library

Battle-tested templates that infuse machine learning to individualize multiple aspects of offers and customer experiences
Purpose-built modules that drive business objectives, making it easy for marketers to create intuitive experiences for customers with minimal development

2/5

State Machine

Patented capabilities that track individualized multistep customer experiences in real time
Not a journey builder—rather, an intelligence layer that informs journey builders and marketing clouds to execute experiences in highly individualized ways

3/5

Machine-Learning Workbench

A module that enables easy use of industry standard open-source tools to build AI-driven experiences and automate them for scale using best practices
Customizable feature engineering, models, and automation that complement your existing analytics applications

4/5

Experimentation and Measurement

Flexible experimentation frameworks that enable quick test-and-learn campaigns at scale
Proven and customizable measurement methodologies that cater to businesses’ and marketers’ needs to evaluate performance and KPIs with statistical significance

5/5

Marketer-Friendly Tools

Marketer-focused web-based tools that allow full access to build, launch, and manage one-to-one personalized campaigns without relying on data science and engineering teams to translate code into action

Why Fabriq?

The Benefits of Fabriq by BCG

Fabriq by BCG helps companies focus on outcomes—combining technical and human capabilities in ways that complement and supplement each other. When you can boost the velocity of execution, drive fast course correction, and focus on innovation, you get a personalization program where the whole is greater than the sum of its parts.

Clients who deploy Fabriq by BCG to deliver customized marketing have seen impressive results for engineers, data scientists, and marketers:

Speed to Market
- Can be deployed on any major cloud provider within hours
- Jumpstarts your tech capability by up to 18 months
- Helps you build and launch in days rather than weeks
Automation
- Automates the machine-learning operational tasks required to build, scale, and manage pipelines
- Leverages industry standard open-source tools you already use
Fully Customizable
- Augments your existing tech stack to realize its full potential
- Uses open-source code and applications
- Includes industrialized pipelines for popular algorithms that can scale out of the box
Self-Help Marketing Tool
- Launches millions of variations of campaigns and offers with a few clicks using offer templates
- Builds, manages, scales, and measures one-to-one personalized campaigns
- Comes with BCG’s IP and research

A Personalization Engine with a $1 Billion Sales Impact

We deployed Fabriq by BCG to help a global B2B food service distributor improve customer experiences—and drive top-line growth—through personalization. An initial wave of multiple use cases (including direct-to-customer offers and order prediction and suggestions) sparked $1 billion in incremental sales. Crucially, BCG’s experts looked beyond the algorithms. Feedback from customers and field sales teams helped us improve the analytics models and zero in on high-priority features. Coaching, new sales processes, and new ways of working will help ensure sustained impact.

Improving Care Quality and Reducing Medical Costs

For a health plan, customized marketing was the key to simultaneously enhancing experiences, controlling costs, and improving care quality. Using Fabriq by BCG, we launched more than 100 initiatives, including care nudges to flag health screenings and next-best actions to reduce surprise billing. For example, Fabriq by BCG made it possible to suggest when a member should check preferred labs for an upcoming visit or confirm drug coverage before heading to the pharmacy. Early returns include a 39% increase in email open rates, an 83% jump in new account creation, and—with a 19% rise in net promoter score—higher member satisfaction.