BCG at MWC 2025

BCG's telecommunications and technology experts will be on the ground March 3–6 at Mobile World Congress 2025 in Barcelona. As the premier global connectivity event, MWC brings together leaders from business, industry, and government to tackle tomorrow’s challenges and shape the future of technology.

In today’s interconnected world, telcos play a pivotal role as enablers of the broader tech ecosystem—driving innovation across sectors and creating value through seamless integration with emerging technologies. BCG brings unmatched expertise to help companies navigate this era of rapid change and seize new opportunities across the tech landscape.


MWC’s theme for 2025 is “Converge. Connect. Create." Key topics for this year’s event include advancing the next phase of 5G and IoT; building resilient and cost-effective networks; developing energy-efficient data centers to power AI; and transforming workforces to become more agile and innovative.

BCG's Programming at MWC

Reimagining Customer Service: Unlocking Value with GenAI
March 3, 1:00-2:00 PM CET, BCG stand - Hall 4 – Booth 4F60

FEATURING: BCG'S Max Reimpell, Managing Director & Partner and BCG's Nacho Hafner Managing Director & Partner

INDUSTRY SPEAKER: Corinne Ripoche, Division CEO, Capita Experience

The results are in, leveraging GenAI in customer service can automate 50% of call volumes, reduce average handling times by over 20%, and boost customer satisfaction. Don’t miss this opportunity to join a panel of AI practitioners as they share actionable insights to scale and capture value.
Women in TMT Senior Leadership Breakfast
March 4, 9:00-10:00 AM CET, BCG stand - Hall 4 – Booth 4F60

FEATURING: BCG's Vaishali Rastogi, Managing Director & Senior Partner and BCG's Stephanie Wegener, Partner

INDUSTRY SPEAKER: Jeanie York, Chief Technology Officer, Virgin Media O2

Kickstart your day with an inspiring networking breakfast led by Vaishali Rastogi, BCG's Global Leader for TMT. Join an exceptional group of female leaders—and allies—who are driving the cutting edge of technological innovation.
The Augmented Technician: How XR Adds Superpowers to Any Task
March 5, 11:00-12:00 PM CET, BCG stand - Hall 4 – Booth 4F60

FEATURING: BCG's Tibor Merey, Managing Director & Partner

The shortage of skilled manufacturing workers and aging infrastructure are driving the need for rapid workforce upskilling—learn how companies are using Generative AI and spatial computing to bridge the gap and future-proof their operations.
March 5, 3:45-4:45 PM CET, Marconi Stage, Hall 6. Pass required to access.

MODERATOR: BCG's Karen Lellouche, Managing Director & Senior Partner

As generative AI evolves from producing outputs to taking autonomous actions, a new paradigm of agentic AI is emerging. Join us to explore how agentic generative AI systems, capable of learning, adapting, and making independent decisions, are transforming human-machine collaboration and creative processes. These AI systems not only augment human creativity but also act as proactive collaborators in various industries.

AI In Action: Closing the Gap Between Hype and Value

LinkedIn Live 15:00 CET, March 5,2025

Live from MWC, join BCG's Val Elbert and Verizon's Aparna Khurjekar as they explore how AI is revolutionizing operations and customer experiences. Discover the true meaning of agentic AI—why it’s a game changer—and the key strategies leaders need to bridge the AI impact gap.

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Meet Our Delegation

Our team at MWC will include a diverse group of telco and technology experts. Get to know some of the BCG thought leaders who will be on the ground:

Managing Director & Senior Partner; Global Leader, Technology, Media, & Telecommunications Practice

Vaishali Rastogi

Managing Director & Senior Partner; Global Leader, Technology, Media, & Telecommunications Practice
Singapore

Managing Director & Senior Partner, Global Sector Leader, Telecommunications

Franck Luisada

Managing Director & Senior Partner, Global Sector Leader, Telecommunications
Paris

Managing Director & Senior Partner, Global Sector Leader, Technology

Akash Bhatia

Managing Director & Senior Partner, Global Sector Leader, Technology
Silicon Valley - Bay Area

Managing Director & Partner

Clotilde Bégon-Lours

Managing Director & Partner
Paris

Managing Director & Senior Partner

Val Elbert

Managing Director & Senior Partner
New Jersey

Managing Director & Senior Partner

David Panhans

Managing Director & Senior Partner
Dubai

Managing Director & Partner

Max Reimpell

Managing Director & Partner
London

Partner & Director, Communications

Maikel Wilms

Partner & Director, Communications
Amsterdam

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