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BCG at MWC 2024

Our telecommunications, technology, and digital experts were on the ground at Mobile World Congress 2024 to collaborate with leaders, discuss tomorrow's challenges, and share key insights.

Connectivity fuels the new reality—and telecommunications and tech companies have an opportunity to expand deeper into the digital ecosystem. Our experts joined MWC in Barcelona to help shape the code for winning in a world defined by digital engagement, embedded artificial intelligence, and the rise of generative AI.

BCG at MWC Highlights


Bringing Our Expertise to MWC

We were honored to speak with fellow leaders and thinkers about what it takes to embrace technological innovation and navigate the ever-increasing complexity of today’s business environment. Our experts proactively address society’s most pressing concerns—and help clients continue building for the future across industries and topics.

Our Client Impact in Telecommunications

BCG X and GCash Transform Customer Management with AI

GCash partnered with BCG X to build an AI-driven personalization engine that delivers more than 225 million hyperpersonalized messages daily, generating ten times higher revenue than GCash’s legacy CRM program.

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BCG X Product Library

BCG X's cutting-edge tools combine the latest technology with advanced analytics and BCG's wealth of expertise across industries and capabilities.

Meet Our Experts

More than 40 BCG thought leaders attended MWC 2024. Among our delegates:

Our Latest Insights

Tech + Us: Monthly insights for harnessing the full potential of AI and tech.