" "

BCG at MWC 2024

Please join us at Mobile World Congress 2024, taking place in Barcelona from February 26–29, to meet with our telecommunications, technology, and digital experts.

Connectivity fuels the new reality—and telecommunications and tech companies have an opportunity to expand deeper into the digital ecosystem. Meet our experts on the ground at MWC and discover the code for winning in a world defined by digital engagement, embedded artificial intelligence, and the rise of generative AI.


Join BCG at Our Private Executive Lounge

BCG’s private executive lounge will be in Hall 4 near the keynote speaker stage, where we’ll be hosting clients onsite all week—open Monday through Wednesday from 08:30 until 19:00 and until 12:00 on Thursday. Please find additional details below if you would like to attend one of our networking functions or preschedule a private meeting with our experts.

 

Live from MWC

Key Themes for 2024

What’s top of mind for telcos as they head into 2024? Google Cloud’s Laurence Lafont and BCG’s Djon Kleine discuss how companies are ready to scale GenAI and use it to optimize costs and boost top-line growth.

Harnessing the Power of GenAI in Customer Service

GenAI has the potential to help telcos save 70% of their customer service costs. BCG’s Ignacio Hafner discusses automation and augmentation—the two elements that will drive the most impact.

Optimism at Mobile World Congress

Top performers with healthy margins will be able to invest in technology to drive efficiency and growth. But some challenges lie ahead. BCG’s Vaishali Rastogi and Franck Luisada discuss where telcos need a laser-like focus.

Meet Our Experts

More than 40 BCG thought leaders will be at MWC 2024. Reach out below to schedule a private meeting or small group discussion. Among our delegates:

Bringing Our Expertise to MWC

We look forward to speaking with fellow leaders and thinkers about what it takes to embrace technological innovation and navigate the ever-increasing complexity of today’s business environment. Our experts proactively address society’s most pressing concerns—and help clients continue building for the future across industries and topics.

Our Client Impact in Telecommunications

BCG X and GCash Transform Customer Management with AI

GCash partnered with BCG X to build an AI-driven personalization engine that delivers more than 225 million hyperpersonalized messages daily, generating ten times higher revenue than GCash’s legacy CRM program.

 

Explore Our Solutions, Tools, and Products

DEEP AI by BCG

By integrating AI in customer experience management, companies can increase customer acquisition, upselling & cross-selling and decrease churn.

Fabriq by BCG

Fast-track your customized marketing efforts with Fabriq by BCG personalization engine. Read more to find out how to unleash the power of data driven marketing.

GrowthAI_IconOnly_RGB.png

Growth AI

Maximize the growth potential for CPG companies with Growth AI, a holistic suite of AI offerings that supports data-driven decisions across and within standard commercial functions.

CO2 AI

Part of our partner ecosystem, CO2 AI enables organizations to measure, simulate, reduce, and track their environmental footprint at scale—and to collaborate across the supply chain.

Our Latest Insights

Tech + Us: Monthly insights for harnessing the full potential of AI and tech.