Powering Personalization in Telecom with an AI-Driven Transformation
BCG X helped accelerate Orange’s AI-powered marketing transformation to deliver the right offer at the right time, across all channels.
BCG at MWC 2025
Our telecommunications, technology, and digital experts look forward to collaborating with leaders, discussing tomorrow's challenges, and sharing key insights on the ground at Mobile World Congress 2025.
The 2024 conference brought together telecommunications and tech companies to explore opportunities to expand deeper into the digital ecosystem. Our experts are eager to continue these conversations in 2025. Stay tuned for our full programming and presence at MWC 2025.
Bringing Our Expertise to MWC
The Future of Telco and Tech. Winning in 2025—and beyond—will require continuous innovation, 5G advances, AI integration, and a vast interconnected device ecosystem for unparalleled connectivity. We help our Telco and Tech clients develop the strategies and partnerships needed to succeed in the digital age.
Generative AI. From creating highly personalized customer experiences to optimizing internal processes, generative AI revolutionizes the operations of Telco and Tech companies. Our work with GenAI focuses on three broad value plays: deploy, reshape, and invent.
Resilience. In an increasingly complex and competitive environment, it is essential that organizations face uncertainty with an immediate response and a transformation plan. Leading organizations demonstrate six cross-functional attributes for success, allowing them to move into high-growth markets and seize new opportunities.
Sustainability. To meet the ambitious climate goals established by the Paris Agreement, ICT leaders have several roles to play in global sustainability efforts—including lowering the emissions of their own companies, enabling customers to reduce emissions, and supporting digital inclusion initiatives.
Our Client Impact in Telecommunications
BCG X and GCash Transform Customer Management with AI
GCash partnered with BCG X to build an AI-driven personalization engine that delivers more than 225 million hyperpersonalized messages daily, generating ten times higher revenue than GCash’s legacy CRM program.
BCG X Product Library
BCG X's cutting-edge tools combine the latest technology with advanced analytics and BCG's wealth of expertise across industries and capabilities.
BCG at MWC 2024 Highlights
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Key Themes for 2024
What’s top of mind for telcos as they head into 2024? Google Cloud’s Laurence Lafont and BCG’s Djon Kleine discuss how companies are ready to scale GenAI and use it to optimize costs and boost top-line growth. -
Future Tech Trends: AI, Spatial Computing, and Beyond
Delve into the emerging tech themes at MWC—from AI's integration into spatial computing to evolving user interfaces and experiences. Explore how these trends will shape the future of technology. -
Harnessing the Power of GenAI in Customer Service
GenAI has the potential to help telcos save 70% of their customer service costs. BCG’s Ignacio Hafner discusses automation and augmentation—the two elements that will drive the most impact. -
Transforming B2B Sales
To capture the business value of predictive AI and generative AI, companies need to change the way they interact with customers. Salesforce’s Jean-Marie Pierron and BCG’s Adolfo Magan discuss a framework that can help telcos reshape B2B sales. -
Delivering on the Promise of GenAI
Salesforce’s Jonathan Phillips and BCG’s Bryan Gauch discuss the importance of taking GenAI from concept to reality, as well as the opportunities and challenges in the year ahead. -
Optimism at Mobile World Congress
Top performers with healthy margins will be able to invest in technology to drive efficiency and growth. But some challenges lie ahead. BCG’s Vaishali Rastogi and Franck Luisada discuss where telcos need a laser-like focus. -
A Renaissance for Telcos
GenAI gives telcos the opportunity to reinvent their company. Microsoft’s Silvia Candiani sees customer care improvements, massive productivity gains, and new services as the areas where AI will have the biggest impact. -
Building Sustainable Capabilities in B2B
BCG’s Johannes Goltsche identifies the areas where leaders should focus right now. Getting the right talent and transforming processes are among the most important. -
Amplifying the Art of the Possible
How should organizations use GenAI to get competitive value? BCG’s Japjit Ghai explores how top companies convert the magic of GenAI into business impact. -
Bringing GenAI Use Cases to Life
Telcos have countless applications for GenAI. But to realize its real value, leaders will need to choose which use cases to implement and take them from an idea to proof of concept and then to scale. -
SMBs Need a Digital Champion
Small and midsized businesses are looking to leapfrog slower rivals as they undertake a digital transformation. Verizon’s Aparna Khurjekar and BCG’s Val Elbert discuss how larger companies can support SMBs' digital journey by providing a managed, best-of-breed solution.
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Finding the Business Value in Augmented Reality
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