Our Client Success Stories with Digital, Technology, and Data

Learn how BCG clients have harnessed the power of digital, technology, and data to launch new digital ventures, drive digital transformation, and push the boundaries of innovation.

Spotlight: Client Success in AI

Harnessing AI to Accelerate Clinical Trials

As many herald a new “golden era” of medicine, one roadblock remains: the daunting complexity of conducting clinical trials. Syneos Health saw the enormous potential AI held when it came to accelerating the process. Baba Shetty, President of Technology & Data Solutions at Syneos Health, explains how BCG X helped them pave the way.

Aerospace and Defense

Thales Takes on IT Transformation at Scale

The French multinational worked hand in hand with BCG to support an IS/IT transformation across all its primary functions, including integrating demand management, upgrading people skills, implementing agile principles, and working to foster collaboration while protecting both its own data and its customer confidentiality.


How Ford Organized for Digital Operations at Scale

Digitization—when done right and at scale—yields impressive results. Discover how manufacturing companies can learn from Ford’s success.

Reimagining IT to Rev Up Nissan’s Digital Transformation

How Nissan scaled its digital capabilities throughout the business, reshaped its application portfolio, and upskilled its IT team.

Pushing the Limits for an Automotive Manufacturer

By implementing multiple advanced analytics tools, BCG helped a global car-seat maker save money, improve efficiency, and reduce defective parts.

A Holistic Shift to Digital-First Marketing in Automotive

Learn how BCG worked with a global automotive manufacturer to reduce their marketing spend while preserving top-line performance.


Bayer's Journey to Operational Excellence

The company identified data-driven solutions that not only boost efficiency but can be converted into systemic change and scaled throughout the global business.

Pfizer’s Formula for Agile in Pharma

Jim Riley reveals how the company applied agile principles and frameworks within its highly regulated and structured environment, breaking down silos and significantly accelerating product delivery.

Consumer Products

How Heineken Is Using AI to Redefine Its Growth Strategy

Heineken’s data and AI makeover has led to transformative growth. Partnering with BCG, the company developed cutting-edge promotion methodologies and AI-powered solutions. Heineken’s Ronald den Elzen shares his insights on the company’s wide-ranging AI strategy.

Making the Most of Consumer Data at Nestle

The food and beverage giant partnered with BCG to identify impact, drive value, and make better decisions across its brands in France.

Becoming the World’s Most Personalized Brand

BCG used predictive analytics and machine learning to create a real-time personalization experience for Starbucks, which led to a 150% increase in user interaction.

Financial Institutions

How Citizens Is Competing—and Winning—Against Fintechs

Michael Ruttledge, CIO of Citizens, explains how a digital transformation has allowed the company to compete against fast-moving startups.

Transforming This Bank’s End-to-End Customer Journey

BCG partnered with an Australian bank to create a completely digital experience for banking customers with their customer journey program.

Transforming HSBC Through Technology

HSBC first transformed its tech function to build a “simpler, better, faster” bank. Darryl West, group CIO at HSBC, provides insight on how to successfully implement an ambitious change agenda.

Health Care Payers, Providers, Systems, and Services

Reinventing Customer Insights: Zoetis's Next-Generation Sales Engine

A leading global animal health company partnered with BCG to develop an AI-powered sales engine to target and engage with customers, driving double-digit growth.

Sustaining Innovation in Animal Health: Zoetis's Digital Transformation

BCG supported Zoetis in implementing its data and digital platform across the continuum of care, a key enabler in the company’s data and analytics strategy.

Industrial Goods


Becoming a Digital Leader in Insurance: Generali Italia's Digital Transformation

Generali Italia, a leading insurance company, launched a digital transformation that lowered response time by 50%, reduced down time by 80%, and slashed its defect rate by a factor of ten.

Unleashing the Power of Data for Malakoff Médéric

BCG developed algorithms that helped Malakoff Médéric double improvement in fraud detection and led to the hiring of over 50 new digitally skilled employees.

Power and Utilities

Transforming Digital Sales at E.ON

BCG helped E.ON develop its digital sales platform and reshape its legacy infrastructure to better position the company to address its most pressing challenges, such as climate change.

Putting Customer Value Front and Center

Discover how BCG helped a client redesign its pricing and communication strategy to reduce churn amid an increasingly competitive market.

Public Sector

Taking Toll Collection to the Next Level

Learn how BCG harnessed deep learning to drastically reduce error and improve reliability in vehicle classification systems.


Turning Around a Global Jewelry Giant

BCG worked shoulder-to-shoulder with leading jewelry company Pandora to launch a transformation program that reignited passion for the brand and helped Pandora get closer than ever to its customers.

Hyperpersonalization in Member Marketing for a Regional Retailer

BCG powered revenue growth at a large big-box retailer by applying data science and strengthening HR practices—and by providing insights that helped predict customer behavior.

Technology, Media, and Telecommunications

BCG X and Orange Built a Customer-Centric Marketing Ecosystem

Replace product-centric marketing with an AI-driven, personalized strategy to reach the right customer with the right offer at the right time, no matter the channel.

Improving the Customer and Employee Experience

BCG helped a global telecom company create a digital transformation program that has generated two times the amount of e-commerce traffic and a gain of over $250 million in revenue in one year alone.

Transportation and Logistics

Creating a New Shipping Platform for UPS in Six Months

BCG helped UPS create Ware2Go, a new digital platform to support B2B companies by offering a nationwide fulfillment network, to unlock new opportunities for growth in the world of two-day shipping.

Operating Efficiency in Mining

By applying the latest technologies and advanced modeling techniques, BCG saved a complex mining organization $200 million and drastically improved its operating efficiency.

Travel and Tourism

Deutsche Bahn: Digital Transformation of Time Tabling

BCG worked with the German rail operator to transform its slow manual process for the planning and booking of cargo routes into a cutting-edge and dramatically faster one.

BCG and KLM Bring AI to Life in Airline Operations

BCG deployed a diverse team of AI and technology specialists to help KLM turn its airline operations into a competitive advantage—which increased customer satisfaction and decreased operating costs.

Tech + Us: Monthly insights for harnessing the full potential of AI and tech.