Digital Outcomes

Fusing Sustainability and Digital Sparks Powerful Performance

When companies view sustainability as a driver—not an outcome—of digital strategy, they reap significant benefits. But they also sow them, helping the planet meet environmental goals.

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Three Digital Transformation Habits for Companies Facing Uncertainty

Google's Marie Gulin-Merle and BCG's Jay Venkat discuss why businesses should prioritize digital transformation even in times of uncertainty. Gulin-Merle and Venkat examine three habits the most digitally mature companies embrace, and they explore how companies can more easily transform their businesses.

The Fast Track to Digital Marketing Maturity

Four accelerators enable more advanced companies to outperform.

Show Me the Digital Value

When large companies overinvest in digital capabilities, they dramatically widen the value gap with their more cautious peers, generating an average of 30% more EBIT over three years. What are these outperformers doing right?

Are Digital Natives Losing Sight of the Digital Basics?

Many of the original architects of digital disruption are slowing down, squeezed between a new class of digital incumbents that are gaining traction and a younger crop of speedy digital innovators. To get back on track, they need a renewed focus on the factors that drove their initial success.

The Automation Revolution in Manufacturing

The technologies needed to overcome many longstanding barriers to shop floor automation—and the skills needed to use them in combination—are finally available.

What's Possible? GenAI and Information Technology

Generative AI can be a formidable tool for IT leaders. But the near-term opportunities depend on your organization's digital maturity, as BCG’s Vlad Lukic explains.

Responsible AI for an Era of Tighter Regulations

Get a jump on new requirements, including the upcoming European Union (EU) AI Act, by adopting BCG’s Responsible AI Leader Blueprint.

The Rise and Resilience of Women in Tech

Despite recent layoffs, women in tech are aware of their value and know they can take their talents to other organizations.

The Dawn of a New Era for the Tech Function

The tech team can emerge from the shadows and become an engine of value creation rather than a cost center.

Web3 Already Has a Gender Diversity Problem

Web3 is transforming how people present themselves online, yet startup founders and investors are overwhelmingly male. Five measures can help build a more inclusive Web3.

Deep Tech Powers New Net-Zero Business Models

How can deep tech help companies stay profitable while becoming sustainable? The answer lies in a combination of advanced technology and new business models.

The Artificial Intelligence Database

BCG and WIRED have created an AI database to tell the story of how artificial intelligence is shaping business today and in the future.

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Digital Talent and Organization

How to Attract, Develop, and Retain AI Talent

The market for AI professionals is tighter than it’s ever been. Use these strategies to attract top AI employees—and hold on to them.

People Strategy in the Age of Generative AI

Why companies should focus on tasks more than on jobs, how they can train their managers to manage AI, and the importance of ethical thinking and responsible acting.

AI Empowers Employees, Not Just Companies

Our recent survey shows that using artificial intelligence at work benefits both organizations and employees. Increasing employee awareness, trust, and understanding of AI further enhances its value.

Africa’s Opportunity in Digital Skills and Climate Analytics

The continent is rich in youthful, entrepreneurial energy. Well-planned investments now can help Africa transform itself into a global center of technological and ecological innovation.

Industry Insights

Harnessing the Power of Data in Oil and Gas

To unlock the full value of existing operations, oil and gas companies must improve collaboration among their business and IT teams and leverage the mountains of data that they have at their disposal.

A Code Blue for State Health Data Systems

COVID-19 revealed the cracks in how public health departments use data to respond to a crisis. The fix doesn’t have to take years.

What the Data Tells Us About Digital Transformation, by Industry

How are the companies in your industry doing?

How Luxury Companies Can Advance as Responsible Pioneers

The industry is uniquely positioned to generate positive societal impact. Here's what it will take.

How Platforms Can Revolutionize Small-Business Banking with Embedded Finance

Research from BCG and Adyen suggests that platforms are poised to solve small-business pain points—and revolutionize financial services in the process.

Mapping the Future of Autonomous Trucking

BCG GAMMA and Kodiak Robotics have developed an interactive tool to identify routes that can help optimize the expansion—and benefits—of autonomous trucking.

Expert Videos

Customer Experience in the Age of AI

Customer Experience in the Age of AI

Customers have come to expect personalization. Brands should start with the messaging and use data as fuel to power an “intelligent experience engine.”

The Digital Transformation Roadmap to Competitive Advantage

Digital transformation is hard—only 30% of digital transformations succeed in reaching their goals. But grounding your plans and priorities in clear strategic insight can flip the odds of success from 30% to 80%.

How Should We Rethink Work?

BCG’s Karalee Close, Allison Bailey, and Debbie Lovich shared their thoughts on the future of work at a recent Bloomberg Live event. They explained why leaders should take advantage of the current clean-sheet opportunity to broadly, intentionally, and boldly rethink what work is and how we do it.

Global Economics and Digitization

The world of finance has shifted toward digital platforms, but Nikolaus Lang argues that the business model of global commerce will continue to push ahead.

Lessons from a Silicon Valley Maverick: New Ways of Working and Collaborating

Heading up HR at Netflix, Patty McCord experienced the unconventional work cultures of start-ups in Silicon Valley first-hand. She has closely studied what makes these new cultures work and offers surprising insights into how deceptively traditional some of these eccentric new offices still are. She also introduces challenging new ideas about how to motivate people, develop talent, build trust, and create dynamic and thriving businesses anywhere, in any industry.

Sukand Ramachandran on Helping Machines Help Humans

How digital is changing the way support functions add value to businesses

Mastering the Art of Personalization

Personalization is more than a perk—it’s an imperative. Done right, personalization can increase growth rates by 6% to 10%.

Customers have come to expect personalization. Brands should start with the messaging and use data as fuel to power an “intelligent experience engine.”

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