How company leaders communicate about diversity and inclusion programs—both internally to employees and externally to customers and stakeholders—is a core part of any diversity and inclusion strategy. BCG brings extensive experience to the challenges of communications and branding, as does BrightHouse, a global creative consultancy and an independent business division of BCG since 2015.
At the core of BCG’s work is the formation of partnerships with executives at the highest level of organizations—together addressing their greatest challenges and designing a shared narrative, such as the case for increasing diversity, that will lead them to sustainable success.
Leaders have to become experts at sharing the case for change and overall intent to the entire organization. The success of a cultural-change journey hinges on this communication, as it engages and energizes the company and helps to bring employees along on the journey. Successful communication involves two steps:
BrightHouse is a creative consultancy that pioneered the practice of “purpose” more than two decades ago. This unique group of 60 thinkers—strategists, writers, designers, luminaries, and filmmakers—bring creative capabilities to round out BCG’s offerings, creating powerful solutions that inspire meaningful, measurable change. With a presence in Atlanta, Berlin, and New York, BrightHouse provides complete offerings for purpose as well as branding and marketing, with unique methodologies and frameworks that have accelerated transformation and value creation for Fortune 500 companies and brands around the globe.
When the world’s top consulting firm buys the company that brings purpose to society, it’s because they know that the most important client is, in fact, humanity.