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BCG at the Cannes Lions International Festival of Creativity

BCG is thrilled to join CMOs and other marketing and creative leaders from around the world at the 2023 Cannes Lions International Festival of Creativity, taking place June 19 through 23. As an official partner of Cannes Lions, we’ll be on the ground to lead discussions, collaborate, and share insights.

Today’s CMOs, marketers, and creatives operate in a dynamic and ever-changing environment, with unpredictable economic conditions, ongoing advances in digital innovation, and evolving marketing trends and consumer expectations. They have a critical role to play in driving growth and delivering value.

In keeping with the theme of this year’s festival—celebrating creativity that drives progress—our experts will be present at Cannes Lions to offer insights and ideas on navigating the complex world of marketing and transforming challenges into opportunities.


Bringing BCG’s Expertise to Cannes Lions

Our leaders bring deep expertise and experience across marketing topics that are at the forefront of the CMO agenda, including:

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Resilience
How CMOs can ride out turbulent times and launch resilient marketing initiatives—while preserving brand-marketing budgets























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AI and Emerging Technologies
The impact of emerging technologies—such as AI, generative AI, AR/VR, and Web3—on the marketing function and consumer experiences
















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Customer-Centric Sustainability
The role CMOs play in sustainability and helping consumers bridge the gap between their sentiments regarding “green” products and the decisions they ultimately make when purchasing products and services





















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Customer Experience
How marketers can provide personalized experiences and loyalty programs that customers have grown to expect while navigating a sea change in data privacy requirements



















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BCG’s Cannes Lions Programming

We will be hosting a robust program of panels and events at the Cannes Lions International Festival of Creativity. Explore some of our featured panels, below.

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The Chief Collaboration Officer: Insights from CMOs Navigating the C-Suite

Speakers:
Marissa Jarratt, Chief Marketing Officer, 7-Eleven
Lynne Biggar, Former Chief Marketing Officer, Visa; Senior Advisor, BCG
Lauren Wiener, Managing Director & Partner, BCG

The CMO role has evolved more than any other in the C-suite over the past ten years, particularly for CMOs who foster collaborative partnerships across the C-suite. These marketing leaders have broken down cross-functional silos, connected technologies, and empowered internal and external teams to work effectively. They have aligned their organizations to focus on the customer experience. In this session, leading CMOs share insights on how chief marketing officers have assumed the role of chief collaborator as well and what this means for CMOs going forward.

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Winning in the Market by Taking Green Mainstream

Speakers:
Shauna Derby, Global Head of Brand, Uber
Elaine Rodrigo, Chief Insights & Analytics Officer, Reckitt
Lauren Taylor, Managing Director & Partner,
Customer-Centric Sustainability Leader, BCG

Sustainability efforts tend to follow the conventional “where to play and how to win” strategy well known to CMOs. But only a handful of leaders are delving into a crucial and novel area of sustainability where brands actively collaborate with consumers to realize continuous positive outcomes. In this session, branding and sustainability experts explore the intersection of consumer behavior and sustainability and the path to closing the “say-do” gap (the chasm between the sustainability support that consumers voice and the actual choices they make); closing this gap is critical to achieving our shared climate and sustainability objectives.

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The Talk of the Town: Generative AI and the Future of Marketing

Speakers:
Sarah Franklin, President & Chairwoman, Salesforce Advisory Board
Alison Wagonfeld, Chief Marketing Officer, Google Cloud
Jessica Apotheker, Chief Marketing Officer, BCG
Nicolas de Bellefonds, Managing Director & Senior Partner, BCGX

Generative AI has the potential to upend marketing organizations in a variety of ways: improving the customer experience, creating new product designs, predicting consumer behavior, and more. However, implementing generative AI comes with its challenges, including privacy concerns and data bias. To adopt this technology successfully, businesses must prioritize data ethics, invest in talent, and develop new skill sets to work collaboratively with AI systems. This panel features prominent marketing leaders trailblazing the path to marketing fueled by generative AI.

Our Latest Insights for CMOs and Other Marketing and Creative Leaders


Meet Our Cannes Lions Delegation

As an official partner of Cannes Lions, BCG will have a roster of marketing experts at the 2023 Cannes Lions International Festival of Creativity. We are looking forward to engaging with other thought leaders in the space throughout the festival.

BCG at the Cannes Lions International Festival of Creativity

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