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BCG at the Cannes Lions International Festival of Creativity

BCG was thrilled to join CMOs and other marketing and creative leaders from around the world at the 2024 Cannes Lions International Festival of Creativity. As an official partner of Cannes Lions, BCG was on the ground to lead discussions, collaborate, and share insights surrounding this year’s festival theme: where creativity drives progress.

At this year’s festival, BCG worked with marketers to navigate a core paradox underlying everything today: how to build true connections as the line between reality and illusion becomes increasingly blurred. While digital tools such as GenAI have made it easier and easier to reach millions of people with highly targeted messages, true connections have become harder to forge—and even harder to maintain.

 

Highlights from Cannes 2024

 

BCG@Cannes Insight Hub

Explore our growing library of expertly curated content on key topics and themes for Cannes 2024. Dive into the insights now or bookmark them for later.

 

CMO AGENDA

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Article

How CMOs Are Shaping Their GenAI Future

According to our 2024 survey of over 200 CMOs in 7 countries, CMOs increasingly view generative AI (GenAI) not only as a way to improve efficiencies but also to unlock growth.

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Article

How Retail Media Can Top the CMO Agenda

Retail Media 3.0 will unlock the channel’s potential as a powerful, strategic marketing tool. But to get there, players must leverage partnerships and insights.

AI, INNOVATION & CREATIVITY

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Article

What’s Next in Video Advertising?

BCG, Google, and Omnicom Media Group are laying the groundwork for “unified video,” a holistic approach that reduces the complexity of decision making and helps advertisers sync their spend with the media that their target audience consumes.

CONSUMER INSIGHTS

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Article

Filling the Empty Chair: Future of Consumer Intelligence Series

The consumer intelligence available to organizations has grown exponentially in recent years, yet many have struggled to translate that into improved outcomes. Here’s how leaders are leveraging AI and GenAI to better harness that data and generate insights.

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Your Next Must-Read

Personalized: Customer Strategy in the Age of AI offers a playbook for delivering advanced personalization at scale.

Meet Our 2024 Delegation

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