BCG is thrilled to join CMOs and other marketing and creative leaders from around the world at the 2023 Cannes Lions International Festival of Creativity, taking place June 19 through 23. As an official partner of Cannes Lions, we’ll be on the ground to lead discussions, collaborate, and share insights.
Today’s CMOs, marketers, and creatives operate in a dynamic and ever-changing environment, with unpredictable economic conditions, ongoing advances in digital innovation, and evolving marketing trends and consumer expectations. They have a critical role to play in driving growth and delivering value.
In keeping with the theme of this year’s festival—celebrating creativity that drives progress—our experts will be present at Cannes Lions to offer insights and ideas on navigating the complex world of marketing and transforming challenges into opportunities.
Our leaders bring deep expertise and experience across marketing topics that are at the forefront of the CMO agenda, including:
What are the opportunities with generative AI for marketers? Jessica Apotheker, CMO and managing director and partner at BCG; Alison Wagonfeld, CMO of Google Cloud; and Sarah Franklin, president and chairwoman of Salesforce Advisory Board, join our next LinkedIn Live on Thursday, June 22 to discuss ongoing experimentation and creative possibilities of generative AI.
Register here
We will be hosting a robust program of panels and events at the Cannes Lions International Festival of Creativity. Explore some of our featured panels, below.
Speakers:
Marissa Jarratt, Chief Marketing Officer, 7-Eleven
Lynne Biggar, Former Chief Marketing Officer, Visa; Senior Advisor, BCG
Lauren Wiener, Managing Director & Partner, BCG
The CMO role has evolved more than any other in the C-suite over the past ten years, particularly for CMOs who foster collaborative partnerships across the C-suite. These marketing leaders have broken down cross-functional silos, connected technologies, and empowered internal and external teams to work effectively. They have aligned their organizations to focus on the customer experience. In this session, leading CMOs share insights on how chief marketing officers have assumed the role of chief collaborator as well and what this means for CMOs going forward.
Speakers:
Shauna Derby, Global Head of Brand, Uber
Elaine Rodrigo, Chief Insights & Analytics Officer, Reckitt
Lauren Taylor, Managing Director & Partner,
Customer-Centric Sustainability Leader, BCG
Sustainability efforts tend to follow the conventional “where to play and how to win” strategy well known to CMOs. But only a handful of leaders are delving into a crucial and novel area of sustainability where brands actively collaborate with consumers to realize continuous positive outcomes. In this session, branding and sustainability experts explore the intersection of consumer behavior and sustainability and the path to closing the “say-do” gap (the chasm between the sustainability support that consumers voice and the actual choices they make); closing this gap is critical to achieving our shared climate and sustainability objectives.
Speakers:
Sarah Franklin, President & Chairwoman, Salesforce Advisory Board
Alison Wagonfeld, Chief Marketing Officer, Google Cloud
Jessica Apotheker, Chief Marketing Officer, BCG
Nicolas de Bellefonds, Managing Director & Senior Partner, BCGX
Generative AI has the potential to upend marketing organizations in a variety of ways: improving the customer experience, creating new product designs, predicting consumer behavior, and more. However, implementing generative AI comes with its challenges, including privacy concerns and data bias. To adopt this technology successfully, businesses must prioritize data ethics, invest in talent, and develop new skill sets to work collaboratively with AI systems. This panel features prominent marketing leaders trailblazing the path to marketing fueled by generative AI.
Generative AI is revolutionizing marketing by streamlining creativity and making hyper-personalized content possible at scale. BCG's CMO Jessica Apotheker explains what’s possible, right now, with generative AI–and how to get started.
As an official partner of Cannes Lions, BCG will have a roster of marketing experts at the 2023 Cannes Lions International Festival of Creativity. We are looking forward to engaging with other thought leaders in the space throughout the festival.
