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BCG at the Cannes Lions International Festival of Creativity

We had the opportunity to engage with CMOs and other marketing and creative leaders from around the world at the 2023 Cannes Lions International Festival of Creativity. As an official partner of Cannes Lions, we were on the ground to lead discussions, collaborate, and share insights.

Today’s CMOs, marketers, and creatives operate in a dynamic and ever-changing environment, with unpredictable economic conditions, ongoing advances in digital innovation, and evolving marketing trends and consumer expectations. They have a critical role to play in driving growth and delivering value.

In keeping with the theme of the 2023 festival—celebrating creativity that drives progress—our experts offered insights and ideas on navigating the complex world of marketing and transforming challenges into opportunities.


Highlights from the 2023 Cannes Lions International Festival of Creativity

Compilation of video stills featuring BCG experts Jessica Apotheker, Jean-Manuel Izaret, and Christine Astorino, along with the NFL's Marissa Solis and Pepsi's Mauro Porcini at the 2023 Cannes Lions International Festival of Creativity

Watch our full playlist featuring insights from key marketing leaders on critical marketing topics including from AI to sustainability.

View our full Cannes coverage

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Demystifying Generative AI—A New LinkedIn Live Series from BCG

In this exciting new LinkedIn Live series, BCG's experts explain how companies can realize the benefits of generative AI technology while managing the risks. Explore the series, including our live event from Cannes Lions on how generative AI Is transforming marketing.

Bringing BCG’s Expertise to Cannes Lions

Our leaders have deep expertise and experience across marketing topics that are at the forefront of the CMO agenda, including:

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How CMOs can ride out turbulent times and launch resilient marketing initiatives—while preserving brand-marketing budgets

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AI and Emerging Technologies
The impact of emerging technologies—such as AI, generative AI, AR/VR, and Web3—on the marketing function and consumer experiences

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Customer-Centric Sustainability
The role CMOs play in sustainability and helping consumers bridge the gap between their sentiments regarding “green” products and the decisions they ultimately make when purchasing products and services

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Customer Experience
How marketers can provide personalized experiences and loyalty programs that customers have grown to expect while navigating a sea change in data privacy requirements


Our Latest Thinking for CMOs and Other Marketing and Creative Leaders

Meet Our 2023 Cannes Lions Delegation

The following marketing experts were onsite at the 2023 Cannes Lions International Festival of Creativity to engage with other thought leaders in the space.