BCG at the Cannes Lions International Festival of Creativity

BCG is thrilled to join CMOs and other marketing and creative leaders from around the world at the 2024 Cannes Lions International Festival of Creativity, which will take place June 17 through 21. As an official partner of Cannes Lions, BCG will be on the ground to lead discussions, collaborate, and share insights as we focus on this year’s festival theme: where creativity drives progress.

At this year’s festival, BCG will be working with marketers to navigate a core paradox underlying everything today: how to build true connections as the line between reality and illusion becomes increasingly blurred. While digital tools such as GenAI have made it easier and easier to reach millions of people with highly targeted messages, true connections have become harder to forge—and even harder to maintain.

At BCG, we help marketers navigate this paradox, crafting genuine connections in an AI-driven world. That’s why our experts will be engaging with industry leaders on the main stage, in our video studio, and in the BCG cabana to showcase powerful and inspiring stories, answer questions, and take a deep dive into the topics that are most relevant to you.

Our Programming at Cannes

BCG’s partnership with Cannes Lions 2024 focuses on offering our deep functional expertise and technology solutions to the marketing and creative leaders attending the festival. Stay tuned for additional programming at our BCG cabana.



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