Travel companies should seek ways to attract local and regional tourists as well as international visitors and prepare for a rapidly evolving customer base.
Aparna Bharadwaj
Managing Director & Senior Partner; Global Leader, Global Advantage Practice SingaporeEducation
- MBA, Harvard Business School
- Bachelor of Engineering, Delhi University
Aparna Bharadwaj is Boston Consulting Group’s global leader for the Global Advantage practice and part of the leadership team of BCG’s Center for Geopolitics. She is also a core member of BCG’s Marketing, Sales & Pricing and Public Sector practices. Previously, Aparna led the firm’s Center for Customer Insight globally across 50 markets.
Aparna has deep expertise in global trade, economic statecraft, trade policy, and helping companies navigate an evolving geopolitical landscape. She advises multinational corporations and policymakers on economic development, digital economy, productivity, and future skills, with a particular focus on the ASEAN, Asia, and Global South markets. She has worked extensively with public sector clients, including ministries and government agencies; and is a specialist in emerging market dynamics and ecosystems.
Aparna has over two decades of experience in globalization, economic development, customer insight, market acceleration, and business insights in a wide variety of industries.
Prior to joining the firm, Aparna held several leadership roles at Coca-Cola, including in brand management and trade marketing.
