Dr. Javier Seara kam im Jahr 2004 zu The Boston Consulting Group. Er ist Kernmitglied der BCG-Praxisgruppen Consumer sowie Marketing, Sales & Pricing. Im Jahr 2007 unterstützte er die Niederlassung in Washington als BCG Ambassador.
Die Kundenarbeit von Javier deckt alle Schritte der Wertschöpfungskette in den Bereichen Mode und Bekleidungshandel ab. Dies beinhaltet Markenidentität und -repositionierung, Shopping-Experience, Produktentwicklung sowie Sourcing. In seiner Funktion als Sector Lead unterstützt Javier weltweit Teams bei Reorganisationsprojekten für Modemarken und bei Wachstumsstrategien für führende Mehrmarkenbekleidungshändler. Er arbeitet intensiv mit Private-Equity-Unternehmen bezüglich Akquisitionen in den Bereichen Sell-Side und Buy-Side zusammen.
Javier ist Autor mehrerer Publikationen über Bekleidung und war Redner auf dem Barcelona Fashion Summit 2015.
Bevor er zu BCG kam, verfolgte Javier eine wissenschaftliche Karriere. Er war an der Technischen Universität München in der Robotics-Abteilung als Forschungsassistent und am Max-Planck-Institut für Plasmaphysik als Forscher am ASDEX-Upgrade Tokamak, der größten deutschen Fusionsvorrichtung, tätig.
Facing a disrupted consumer environment, F&L brands need to likewise disrupt their usual approach, by planning sales strategies more than a year in advance.
Our changing times and changing consumer attitudes are redefining “luxury,” pushing brands to rethink every aspect of their business.
Recovery from the COVID-19 crisis requires a radical business redesign. Brands must cut operating costs, boost e-commerce, and invest for the future.
The pandemic could lead to a drop in 2020 fashion and luxury sales of up to $600 billion—more than in the recession. The industry will recover, though different regions will bound back at different rates.
Companies need to act now to mitigate the damage to sales from the pandemic, including minimizing costs and shifting to e-commerce.
Brands and retailers have traditionally relied on rules of thumb for determining their sales programs, but today’s technology offers a better way.
The industry’s aggressive push toward sustainability creates a multibillion-dollar opportunity for investors.
Advanced analytics will be key for companies in the coming years and decades. In a joint study with Google we provide a path for companies to become ready for an AA/AI driven future.
How ready are retailers and fashion brands in Switzerland, Germany and Austria when it comes to advanced analytics and artificial intelligence? A joint BCG/Google-study shows that 74% of them have tests in place - but only 8% are ready to fully leverage it.
While many fashion brands talk the talk when it comes to digital marketing, few truly walk the walk. But companies have a lot to gain by taking digital capabilities from basic to state of the art, including an average 15% increase in revenues.
