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Jean-Manuel Izaret leads the Marketing, Sales, and Pricing (MSP) practice globally for Boston Consulting Group. He is also a Fellow of the Bruce Henderson Institute, BCG’s internal "Think Tank", where he worked on pricing model change in Bio Pharma, Pricing fairness and the incentives to address Global Warming. 

Jean-Manuel has worked on growth and customer facing issues across industries, including high tech, consumer goods, retail, financial services, and industrial goods. He has deep expertise in helping companies transform their revenue models to align them better with the value they create for their clients. These transformations are made necessary and enabled by digital technologies that allow complete personalization of the customer experience from the value proposition definition and its pricing to its delivery. 

Before joining BCG, Jean-Manuel worked for Royal Dutch Shell in various marketing and sales positions.

Areas of Expertise

  • Marketing, Sales, and Pricing (MSP) global practice area leader
  • Commercial programs
  • Pricing strategy
  • Pricing transformation
  • Pricing model innovation
  • New-product pricing
  • Customer segmentation
  • Brand management
  • Customer satisfaction
  • Complexity management


  • PhD, marketing, École Centrale Paris
  • MS, engineering, École Centrale Paris
  • MS, economics, Paris Institute of Political Studies (Sciences Po)
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