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Alex Koster is a core member of Boston Consulting Group’s Technology Advantage and Industrial Goods practice areas. Alex focuses on topics such as the Internet of Things, digital ecosystems and new business models, connected cars, autonomous vehicles, digital transformation, and capability build-up.

Alex’s clients include automotive OEMs, suppliers, high-tech and internet firms, mobility providers, private equity firms, and telecommunications and media firms across the globe. He has worked extensively with his clients on their large-scale digital transformation journeys.

Alex’s recent engagements include developing shared mobility concepts and business models, accelerating connected and digital car services, working on autonomous driving scenarios, and creating strategies around emerging platforms. He has worked with clients on defining the role and organization of chief digital officers, developing data strategies, defining and implementing a large-scale IoT program, and transforming digital customer engagement and related technology stacks. He has also co-authored several publications on this topic.

Prior to joining BCG, Alex was a Partner in the PwC subsidiary Strategy& (formerly Booz & Company), where he led the EMEA automotive digital activities and the Swiss business.

Alex is fluent in German, French, and English.

AREAS OF EXPERTISE

EDUCATION

  • MBA, INSEAD
  • MSc, electrical engineering, ETH Zurich

Publications and Videos

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What Will the Dream Car of the Future Be Like?

BCG managing director and partner Alex Koster describes the "software dream car" of the future, using massive technological shifts transforming the automotive industry to paint a picture of where cars are headed.

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In Uncertain Times, Double Down on Business Ecosystems

Resist the temptation to scale back investments­­­­—instead, use the benefits of digital platforms to help your company through challenging periods.

The Benefits of Digital Ecosystems During Volatile Times

Embracing digital ecosystems during economic downturns can help companies be more flexible, foster collaboration on new offerings, expand access to supply chains, and attract talent.

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Chasing the Software-Defined Dream Car

Digital-age car buyers will favor customer-centric vehicles that can be personalized and updated just like a smartphone. Automakers must transform to tap this lucrative opportunity.
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Building a Business from Data Is Hard—Here’s How the Winners Do It

Companies across industries have vast amounts of valuable information—but most struggle to monetize it. A close look at those that do reveals the secrets to success.
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Putting the Data Pedal to the Metal: An Interview with Otonomo’s Ben Volkow

Autos generate reams of data—a valuable commodity that has created a nascent industry. We chat with the founder and CEO of a leading car data platform company.
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Cyberresilience: Making Autonomous Vehicles a Reality

Autonomous vehicles are essentially computers on wheels, and their increasingly complex digital technology opens the door for a new kind of cyber attack. Cyber security will play a vital role in bringing self-driving vehicles from science fiction fantasy to the real world.
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