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Marcos Aguiar is a BCG Fellow and a senior member of the Industrial Goods, Metals & Mining, Technology, Media & Telecommunications, People & Organization, Strategy, and Global Advantage practices at Boston Consulting Group. He leads the firm's global work in Brazil insights and agenda-setting.

Since joining BCG in 1999, Marcos has worked with clients across a broad array of industries, including telecommunications, mining, energy, and consumer goods to initiate successful large-scale organizational transformations. He has acquired expertise in insight and agenda-setting for transformations in Brazil. Marcos is an expert in tools for modeling and supporting decision-making, and helping executive teams and boards in the rapid development of strategic agendas.

Prior to joining BCG, Marcos was a senior manager with Arthur D. Little, a lecturer at Fundação Getúlio Vargas, and an executive at an IT systems integration company.

AREAS OF EXPERTISE

EDUCATION

  • PhD, industrial engineering, Loughborough University
  • MSc, control and automation, Federal University of Santa Catarina
  • BSc, electrical engineering, Federal University of Santa Catarina

Publications and Videos

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Safeguarding Trust in Your Digital Ecosystem

Trust greases the wheels of online ecosystems. And safeguards foster that trust. But how do you know if you have enough—or too many?
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How to Embed Trust in Your Business Ecosystem

Trust can make or break a digital ecosystem. The digital trust network can help leaders develop and bolster sustainable trust among participants.
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What Companies Are Missing in Their Approach to Corporate Activism

Some organizations are champions for social change, while others try to maintain a lower profile. All of them need a dedicated corporate-activism capability.

What AI Reveals About Trust in the World's Largest Companies

Trust is critical in the age of stakeholder capitalism. But it remains elusive. BCG's Vaishali Rastogi and Marcos Aguiar discuss BCG's first Global Trust Index, which leverages AI to help business leaders devise strategies for improving trust at their companies.

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What AI Reveals About Trust in the World’s Largest Companies

BCG’s AI-based Trust Index enables companies to break down stakeholder perceptions of their trustworthiness. Analyses based on the Index have yielded valuable insights about what builds, sustains, or destroys trust.
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Why Trust Should Be Part of the Antitrust Conversation

Regulators are turning up the heat on digital platforms, but traditional remedies are clearly not adequate. Viewing antitrust through the lens of trust may provide answers.
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Beyond Blockchain: The Promise of Digital Trust Networks

In the digital era, the demand for trust is skyrocketing. So how does a company design a digital architecture to build trust among its stakeholders?
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Vibrant Cities Are Built on Trust

Cities that forge trust with their residents are on the right track to a sustainable future. What does it take?
Discovering the Tools and Tactics of Trust in Business Ecosystems

Discovering the Tools and Tactics of Trust in Business Ecosystems

Trust can make or break ecosystem success, but it doesn’t always arise organically. Which instruments do successful ecosystems use to build and maintain trust among participants?
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Cities of Choice

Rapid urbanization, increased mobility, and growing expectations have all created a need for city administrations to shift focus from infrastructure to their residents. BCG’s new comprehensive tool allows cities to assess their ability to make an effective change.
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Building Trust in Business Ecosystems

Winning companies use a multifaceted framework to build trust into their ecosystem operations from the very outset.
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Digital: Making Any Business Crisis-Proof

New article assesses digital density of companies that combine technology and human capabilities
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