BCG is thrilled to join CMOs and other marketing and creative leaders from around the world at the 2024 Cannes Lions International Festival of Creativity, which will take place June 17 through 21. As an official partner of Cannes Lions, BCG will be on the ground to lead discussions, collaborate, and share insights.
Today’s CMOs, marketers, and creatives operate in a dynamic and ever-changing environment. From GenAI and other ongoing advances in digital innovation to economic uncertainty and evolving marketing trends and consumer expectations, there is a lot to navigate. These leaders play a critical role in driving growth and delivering value, while also establishing and maintaining meaningful connections. Stay tuned for our 2024 Cannes Lions Programming.
While generative AI is poised to transform the workplace, we still need human brains for new ideas. BCG CMO Jessica Apotheker offers a pragmatic and hopeful look at the future of business.
Companies are responding to a number of headwinds by transforming their marketing organizations to achieve measurable improvement in performance and efficiency and to ensure future sustainable growth.
To advance their marketing maturity, brands must embed data, conduct full-funnel marketing planning, and deliver technology-enhanced consumer experiences daily.
Demand centers powered by marketing technology – combined with integrated marketing and sales functions – can help companies respond to fundamental changes in the B2B landscape.
Subscription media companies need margin-based marketing approaches that let them reach high-value audiences cost effectively. Precision analytics and AI can help.
