Travel companies should seek ways to attract local and regional tourists as well as international visitors and prepare for a rapidly evolving customer base.
Education
- MBA, Wharton School of the University of Pennsylvania
- BS, Northwestern University
Lara Koslow is global leader of Boston Consulting Group’s Center for Customer Insight and part of the firm’s global Marketing, Sales & Pricing leadership team. She is the former global co-leader and North American leader of BCG’s marketing topic.
Since joining BCG in 2004, Lara has developed growth, turnaround, brand resurgence, marketing, and consumer targeting strategies for multiple well-known, iconic brands. She focuses on commercial strategy and execution across industries, though a significant portion of her work is in the consumer, travel and tourism, retail, and automotive areas. Lara has also worked in financial services, health care, technology, and media.
Lara is a former professional ballet dancer. Before joining BCG, she held several director-level positions at Public Storage, including director of business development, director of finance and strategy, and director in the office of the CEO. Lara also worked in marketing and sales at The Gettys Group—a hotel design, development, and procurement firm—and at Ibbotson Associates, now a division of Morningstar.
