Lara Koslow
Managing Director & Senior Partner
Miami
Lara Koslow is global leader of Boston Consulting Group’s Center for Customer Insight and part of the firm’s global Marketing, Sales & Pricing leadership team. She is the former global co-leader and North American leader of BCG’s marketing topic.
Since joining BCG in 2004, Lara has developed growth, turnaround, brand resurgence, marketing, and consumer targeting strategies for multiple well-known, iconic brands. She focuses on commercial strategy and execution across industries, though a significant portion of her work is in the consumer, travel and tourism, retail, and automotive areas. Lara has also worked in financial services, health care, technology, and media.
Lara is a former professional ballet dancer. Before joining BCG, she held several director-level positions at Public Storage, including director of business development, director of finance and strategy, and director in the office of the CEO. Lara also worked in marketing and sales at The Gettys Group—a hotel design, development, and procurement firm—and at Ibbotson Associates, now a division of Morningstar.
In an election season like no other, the pandemic weighs heavily on most voters’ minds.
Although the numbers of new cases in different countries—and in different states within the US—vary widely, consumers show striking similarity in their views of the pandemic and their plans for future activities.
Younger generations’ buying habits will have a huge impact on the future direction of the global economy. But which of their current preferences have staying power?
China has been managing the coronavirus much longer than the rest of the world. What do its consumers’ plans and behaviors reveal about the post-pandemic future?
Several trends we identified a month ago have endured, while important and potentially lasting shifts in consumer thinking and behavior are also becoming apparent.
As companies assess what life after COVID-19 will look like, they need to distinguish new consumer habits that have staying power from short-term expedients.
COVID-19 has hit the travel and tourism industry hard, but consumers’ pent-up desire for leisure travel is powerful and promises better days ahead.
消費者の心理や行動は、新型コロナウイルスにより大きく影響を受けています。そして、アナログな交流が制限されるなか、デジタルは必需品の購入や他者とのつながりを可能にし、世界はさらなるデジタル化へと進みつつあります。この論考では、日本、オーストラリア、インドの消費者心理と支出への影響、そしてデジタルへのシフトについて掘り下げます。
BCG’s AI platform for decision support and scenario planning permits deep-dive analyses of the specific consumer categories affected by the coronavirus.
Australia, Japan, and India entered lockdown at different times and under very different circumstances. Here’s how consumers in these countries—and elsewhere—assess their prospects.
