Andreas Malby

Turning Around a Global Jewelry Giant

BCG worked shoulder-to-shoulder with leading jewelry company Pandora to launch a transformation program that reignited passion for the brand and helped Pandora get closer than ever to its customers.

Andreas Malby leads Boston Consulting Group’s consumer products business in Europe, the Middle East, Africa, and South America. He also serves as the regional recruiting chair for BCG in Central and Northern Europe.

Andreas is a core member and client service partner of the firm’s Consumer practice, and an expert in transformation within that practice. He specializes in retail and consumer goods engagements and has significant experience in large-scale transformation and performance improvement programs, corporate and digital strategy, advanced analytics, and organizational change.

Prior to joining BCG, Andreas worked as an attorney-at-law for a top-tier law firm in Denmark and was an External Lecturer for the legal faculty at University of Copenhagen.

AREAS OF EXPERTISE

EDUCATION

Master of Laws, high honors, University of Copenhagen and New York University School of Law

HONORS AND AWARDS

Gold medal for the best master’s thesis of the year, Danish Competition authority
Scholarship from the Legal Advisor to the Danish Government, for Bachelor Thesis of the year
Permanent jury member at Karnov’s Innovation Price in Denmark

Publications and Videos

Danish Consumer Sentiment Series - December 2022: Update to Assess Impact of Inflation and Energy Crisis

7 in 10 Danes expect to reduce spending and change their purchasing patterns in the coming months. This report explores opportunities and challenges for organizations.

Cost of Living Crisis: Nordic Consumer Sentiment 2022

Nordic consumer confidence is at its lowest in over 20 years—dropping below that of the COVID-19 crisis and even the Great Recession of 2008.

Danish Consumer Sentiment Series: Update to Assess Impact of Inflation and War in Ukraine, April 2022

Concerns about inflation and the war in Ukraine have significantly impacted the Danish consumers - this report reveals the expected impact on consumer spending and the characteristics of a new cost conscious socially responsible consumer.

Advice For Graduates of 2021 | Andreas Malby

Winning in the Pandemic. Lessons from the Nordics

Throughout the pandemic, Nordic companies have demonstrated an ability to react fast to changing circumstances and adapt their transformations.

Kompetence-mismatch i Danmark og den grønne omstilling frem mod 2030

Denmark will be missing 30.000-70.000 employees in “green jobs” in order to reach the government’s climate targets of a 70% reduction in CO2 emissions by 2030. Combined with a growing challenge in attracting talent from abroad, Denmark is left with a great task to optimize the workforce in order to support the green transition and keep the title as a climate nation and a global green frontrunner.