Javier Seara joined Boston Consulting Group in 2004. He is a core member of the firm’s Consumer and Marketing, Sales & Pricing practices. In 2007, he supported the Washington office as a BCG Ambassador. He also leads BCG’s global work in fashion and luxury.

Javier’s client work at BCG covers all steps of the value chain in fashion and apparel retail. It includes brand identity and repositioning, shopping experience, product development, and sourcing. In his role as sector lead, Javier supports teams around the world on reorganization projects for fashion brands and on growth strategies for top multibrand-apparel retailers. He works extensively with private-equity companies on acquisitions, both sell and buy sides.

Before joining BCG, Javier pursued a scientific career. He worked at Technical University Munich as a research assistant in the department of robotics and at the Max Planck Institute for Plasma Physics as a researcher in the ASDEX Upgrade tokamak, the largest German fusion device.

AREAS OF EXPERTISE

EDUCATION

  • PhD, electrical engineering, robotics and artificial intelligence, Technical University Munich
  • MA, electrical engineering and automation, University of Navarra
  • MA, electrical engineering, University of Glasgow

Publications and Videos

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The Secondhand Opportunity in Hard Luxury

Taking the right approach can complement the sales of new goods, reinforce a brand’s value, and provide critical access to future consumers.
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A Three-Season Strategy for Fashion and Luxury Retailers

Facing a disrupted consumer environment, F&L brands need to likewise disrupt their usual approach, by planning sales strategies more than a year in advance.
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A New Era and a New Look for Luxury

Our changing times and changing consumer attitudes are redefining “luxury,” pushing brands to rethink every aspect of their business.
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Fashion’s Big Reset

Recovery from the COVID-19 crisis requires a radical business redesign. Brands must cut operating costs, boost e-commerce, and invest for the future.
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COVID-19 Recovery Scenarios for Fashion and Luxury Brands

The pandemic could lead to a drop in 2020 fashion and luxury sales of up to $600 billion—more than in the recession. The industry will recover, though different regions will bound back at different rates.
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COVID-19 Could Devastate Fashion and Luxury Sales – Here’s How to Respond

Companies need to act now to mitigate the damage to sales from the pandemic, including minimizing costs and shifting to e-commerce.
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The Advanced Analytics Behind Fashion Company Markdowns

Brands and retailers have traditionally relied on rules of thumb for determining their sales programs, but today’s technology offers a better way.
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Financing the Transformation in Fashion

The industry’s aggressive push toward sustainability creates a multibillion-dollar opportunity for investors.
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Ready for A(I)nything: Taking Stock of Retailers’ Readiness in AA/AI in Germany, Austria, and Switzerland

Advanced analytics will be key for companies in the coming years and decades. In a joint study with Google we provide a path for companies to become ready for an AA/AI driven future.
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Ready for A(I)nything: Taking Stock of Retailers’ Readiness in AA/AI in Germany, Austria, and Switzerland

How ready are retailers and fashion brands in Switzerland, Germany and Austria when it comes to advanced analytics and artificial intelligence? A joint BCG/Google-study shows that 74% of them have tests in place - but only 8% are ready to fully leverage it.
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Dressed for Digital

While many fashion brands talk the talk when it comes to digital marketing, few truly walk the walk. But companies have a lot to gain by taking digital capabilities from basic to state of the art, including an average 15% increase in revenues.
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Sustainability Is Good Business for Fashion

The fashion industry is progressing toward more responsible environmental and social practices while improving the bottom line, but the pace of change is not fast enough.
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