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Digital Maturity

BCG’s Digital Acceleration Index is a questionnaire-based evaluation of a company’s digital maturity across 27 dimensions.

Digital maturity—a measure of an organization’s ability to create value through digital—is a key predictor of success for companies launching a digital transformation. Businesses with high levels of digital maturity have a competitive advantage along multiple performance indicators, including revenue growth, time to market, cost efficiency, product quality, and customer satisfaction. Businesses with low levels of digital maturity struggle to achieve these benefits. Given digital’s continued contribution to company performance, the gap between digital leaders and laggards will likely grow.

Our Digital Maturity Assessment Survey

BCG’s Digital Acceleration Index (DAI) is a powerful diagnostic tool that lets companies conduct a digital capability assessment and compare their digital performance with peers, the industry average, best-in-class digital leaders, and everyone in between. It also assesses their readiness to become a bionic company—that is, to blend new technologies with human capabilities to power growth, innovation, efficiency, and resilience.

Companies leverage DAI in two ways:

At the beginning of a digital transformation, companies use DAI to benchmark their digital maturity in 36 categories, such as customer journeys, digital supply chain, and marketing personalization. This early benchmarking becomes exponentially more valuable over the course of a digital transformation as companies track digital growth to identify where they’re gaining traction and where they’re falling behind.

Companies also use DAI, in combination with deep-dive assessments, to benchmark their broad capabilities, such as new digital growth, go-to-market capabilities, and future-ready tech functions. By focusing on the capabilities that boost digital maturity, companies can improve competitive advantage along multiple performance indicators, such as time to market, cost efficiency, product quality, and customer satisfaction.

What Makes the Digital Acceleration Index Unique?

The DAI database includes digital maturity data from more than 8,000 companies. It delivers the data leaders need to define a unique and achievable digital ambition, develop an integrated digital strategy roadmap, and build a reliable foundation from which to launch their digital transformation.

The scope of DAI is unparalleled. BCG’s digital maturity framework has already been used by top-level executives and digital experts across all industries and geographies. In addition to companies, governments have used it to assess their entire economies in order to prioritize sector programs and develop digital centers of excellence.

BCG also offers a DAI app that lets companies instantly access data, track progress in real time, and visualize clear correlations between digital maturity and financial outcomes. The data is continuously refreshed, and more than 50% of the data points are younger than 18 months.

Meet BCG’s Experts in Digital Maturity Assessments

Our Client Work on Digital Maturity

Look to the Digital Champions to See DAI's Value

Look to the Digital Champions to See DAI's Value

Look to the Digital Champions to See DAI's Value

Digital Acceleration Index in Oil and Gas

Digital Acceleration Index in Oil and Gas

BCG’s Digital Acceleration Index for Retail

BCG’s Digital Acceleration Index for Retail

Digitalization: How Digital Champions Invest and Transform

Digitalization: How Digital Champions Invest and Transform

Digital in the Public Sector

Digital in the Public Sector

Digital Acceleration Index for Governments and Public Sector

Digital Acceleration Index for Governments and Public Sector


Learn More About the Digital Acceleration Index

The Leaders’ Path to Digital Value

The Leaders’ Path to Digital Value

Bionic companies use four accelerators to translate strategy into superior outcomes—and market dominance.

The Leaders’ Path to Digital Value | Infographic

The Leaders’ Path to Digital Value: The Infographic

The world’s most digitally mature companies use four digital accelerators to drive gains in areas such as operational efficiency, enterprise value, and top-line growth.

The Moment of Truth in Every Digital Journey

The Moment of Truth in Every Digital Journey

Digital journeys often stall before generating significant value. But leading companies use five bionic boosters to maintain their transformation’s momentum.

Systems Thinking Powers Bionic Success

Systems Thinking Powers Bionic Success

Why do digital natives grow into the world’s most valuable companies seemingly overnight while the world’s largest legacy companies achieve only incremental digital progress?

How Bionic Companies Translate Digital Maturity into Performance

How Bionic Companies Translate Digital Maturity into Performance

Scaling digital investments more effectively results in organization-wide improvements, which can be measured in earnings, enterprise value, and customer satisfaction.

The AI Advantage of Bionic Companies - Infographic

The AI Advantage of Bionic Companies

Bionic companies—those that combine human and technology capabilities—generate about double the earnings and enterprise value of other companies.


Digital Acceleration Index in Industries

Racing Toward a Digital Future in Metals and Mining-rectangle.jpg

Racing Toward a Digital Future in Metals and Mining

The industry has struggled with digital adoption, but it can be hugely beneficial when done right. Learn about the five practices that can help you fast-track your digital transformation.

Digital Underinvestment

Digital Underinvestment Hurts Insurers

Insurance companies that make targeted, bold investments in digital initiatives see quick returns on revenue generation, cost containment, and customer satisfaction.

Aerospace and Defense Needs to Double Down on Digital - rectangle

Aerospace and Defense Needs to Double Down on Digital

Now is a good time to rethink and refocus technology investments with an eye to improving manufacturing capabilities and better managing production capacity.

Digital-Powers-Value-Creation-in-Oil-and-Gas-rectangle.jpg

Digital Powers Value Creation in Oil and Gas

A recent BCG study finds that upstream O&G companies struggle to deliver value from digital and that digital maturity correlates with value delivery.

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