There is now a clear roadmap that just about any grocer can follow. The early movers have the best opportunity to achieve profitability relatively quickly.

Chris Biggs
Managing Director & Senior Partner; Global Leader, Retail Sector

Chris Biggs is a core member of the Consumer practice at Boston Consulting Group and a member of the firm’s global retail leadership team. He leads BCG's work in digital retail. Chris is a topic expert for grocery e-commerce. 

Chris joined BCG in 2001 and has worked extensively with clients in the UK, Europe, and the US. His focus is on strategy and operations across retail sectors such as grocery, home improvement, electrical, department stores, and specialty retail. Before joining BCG, he worked at


  • Leads BCG’s global work in the retail sector and the Consumer Digital Task Force
  • BCG topic expert for grocery e-commerce
  • Digitization in retail
  • Omnichannel and digital strategy
  • Omnichannel operating model design and delivery
  • Customer proposition and new format development
  • End-to-end operations
  • Commercial sourcing


  • BA, economics and management, Oxford University
Deep Expertise, Broad Experience