Jean-Manuel Izaret leads the Marketing, Sales, and Pricing (MSP) practice for Boston Consulting Group in North America, as well as the global pricing topic. He is also a member of the firm’s Technology, Media & Telecommunications, Financial Institutions, and Industrial Goods practices.

Jean-Manuel is a BCG Fellow concentrating on the topic of pricing model transformation—defining a unified theory of pricing as well as developing tactics executives can use to make pricing drive growth and profit for their companies.

Jean-Manuel has worked on pricing issues across industries, including consumer goods, retail, high tech, financial services, and industrial goods. His experience includes developing pricing model strategies, transforming pricing practices, improving product lineup pricing, and designing strategies to optimize bundling for numerous technology, media, and telecom companies. He teaches several courses on pricing at Coursera.

Before joining BCG, Jean-Manuel worked for Royal Dutch Shell in marketing and sales and as a quality engineer in the company’s chemical plants.


  • Marketing, Sales, and Pricing (MSP) practice area leader for NAMR
  • Leads BCG's global work in pricing strategy
  • Pricing transformation
  • Pricing model innovation
  • Commercial programs
  • New-product pricing
  • Customer segmentation
  • Brand management
  • Customer satisfaction
  • Complexity management


  • PhD, marketing, École Centrale Paris
  • MS, engineering, École Centrale Paris
  • MS, economics, Paris Institute of Political Studies (Sciences Po)
Deep Expertise, Broad Experience