Arnab Sinha is a core member of Boston Consulting Group’s Consumer, and Marketing, Sales & Pricing practices, and leads the firm’s work in revenue management. Arnab worked at the firm from 2005 to 2009 before leaving to serve as VP of marketing at Comcast, where he built the marketing intelligence function. He rejoined BCG in 2011.

Arnab is dedicated to bringing next-generation revenue management capability to his clients. He has worked with companies in a variety of industries, including airlines, automotive, food and beverages, luxury retail, and restaurants and food services, and across Europe, Australia, and North and South America. He focuses on helping his clients on marketing and sales topics, especially net revenue management via targeted pricing, promotions, and mix actions.

Arnab developed BCG's artificial intelligence/machine learning integrated promotional effectiveness tool and methodology, which has been successfully deployed in several leading consumer companies. He also led the deployment of BCG's Catalyst software pricing solution.

AREAS OF EXPERTISE

  • Pricing and revenue management
  • AI in pricing
  • Catalyst pricing suite
  • Digital transformation

EDUCATION

  • PhD, mechanical engineering, Massachusetts Institute of Technology
  • BTech, mechanical engineering, Indian Institute of Technology, Kharagpur