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Marketing & Sales Experts

BCG's consultants and industry experts focusing on marketing & sales continue to partner with leading companies to arrive at solutions in demand-centric growth, marketing efficiency and effectiveness, go-to-market strategy, and more. These are our global and regional leaders on this topic.

Global Leadership

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  • Pricing, revenue management, and trade and promotion
  • Digital and large-scale transformation
  • Marketing and digital
  • Sales and go-to-market capabilities

Local Experts

  • Leads BCG's Marketing, Sales & Pricing practice in the Nordics
  • Marketing and sales
  • Business model innovation
  • Large-scale transformation
  • Advanced analytics in fashion
  • Personalization and digital marketing
  • Store reinvention
  • Go-to-market strategy
  • Leads BCG's Industrial Goods practice in the Nordics
  • ​Member of BCG's Industrial Goods global leadership team
  • Supply chain: sourcing, manufacturing, assembly, logistics
  • Marketing and sales: pricing, sales force effectiveness, new products and services

Featured Experts

  • Pricing transformation
  • Go-to-market strategy
  • Sales force effectiveness and reconstruction
  • Growth strategy for services
  • Member of BCG's GAMMA team, which conceptualizes, builds, and deploys advanced analytic solutions
  • Sales force effectiveness
  • Digital marketing
  • Consumer insight
  • Leads BCG’s global work in marketing
  • Online strategy
  • Convergence
  • Digital home strategy
  • Marketing, Sales, and Pricing (MSP) practice area leader for NAMR
  • Leads BCG's global work in pricing strategy
  • Pricing transformation
  • Pricing model innovation
  • Revenue enhancement
  • Pricing and promotion
  • Digital strategy and marketing effectiveness
  • Management of customer relationships, loyalty
  • Leads BCG's Transformation practice and BCG TURN in Southeast Asia
  • Leads BCG's Marketing, Sales & Pricing practice in Asia-Pacific
  • Leads BCG's Center for Customer Insight for Southeast Asia
  • Go-to-market strategy and execution
  • Pricing and promotion
  • Category strategy and management
  • Innovation
  • Portfolio design
  • Leads BCG's global work in metals
  • Steel
  • Engineered products
  • Transportation and logistics
  • Commercial excellence
  • Digital transformation
  • Digital go-to-market
  • Salesforce effectiveness and pricing in private equity
  • Pricing in banking—retail, private, and corporate
  • Pricing in insurance
  • Building pricing capabilities
  • Organizing the pricing function
Marketing & Sales

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