As personalized customer experiences become the norm, marketing and sales functions face critical challenges and opportunities. Explore BCG’s latest thought leadership on marketing and sales to learn what the future of digital marketing means for your business.
The sales model, retail infrastructure, and aftersales business are all under pressure. But by acting in five key areas, auto distributors and importers can address challenges and seize new opportunities.
The subscription business is no slam dunk, but a few companies have figured it out. Here are three things providers must do to win.
Combined BCG and Vestiaire Collective research sheds light on the trends that matter most to consumers.
Sales and marketing efforts could be wasting $2 trillion by focusing solely on driving higher revenues. A better option targets growth and efficiency with a new slate of technology-based tools.
The longer the threats of inflation, recession, and disruption persist, the more B2B companies will need to use a wider range of pricing options to maintain strong financial performance.
The B2B software-as-a-service model segment is growing about ten times faster than any other. Here’s a playbook to continue the growth trajectory.
Rising customer expectations mean software companies are increasingly “verticalizing” their products, marketing, sales, and ecosystems—adapting them to distinct industry needs and use cases.
Faced with stricter government regulation of third-party customer data sharing and beefed-up privacy features in new operating systems and browsers, digital marketers must rethink their data strategies.
The evolution of the metaverse could be a disruptive event requiring dramatic changes to the way you do business. Is your company ready?
Thanks in no small part to the pandemic, people are today spending more time—and more money—online than ever before. And we’re expecting the quality of our experiences to grow alongside our engagement. The future of sales and marketing requires bold new approaches and refreshed strategies.
When marketers face increased pressure and scrutiny, they can improve quality and increase efficiency by adopting the agile principles that have made product development efforts successful.
The floor has fallen out from under marketers. They need a bold new approach to measuring the impact of their efforts—and determining where to spend their organizations' dollars.
In times of uncertainty, CMOs can contribute to growth—and to staying a step ahead of competitors—through effective collaboration and communication with the C-suite and internal and external stakeholders.
Reframing brand spending as a vital long-term investment helps companies build the resilience they will need when a downturn hits.
Should you continue to outsource your marketing capabilities or bring them in-house? As leading organizations have discovered, it doesn’t have to be either/or.
The right celebrity relationship can offer tremendous value, but businesses should carefully evaluate their unique set of circumstances before diving in.
Taking green mainstream is all about understanding consumers and how they make choices—and then creating and communicating sustainable alternatives.
Alternative dairy products have appealed to mainstream consumers more successfully than alternative meats have. Here’s how companies of both kinds can step up their marketing.
In an “Upside Down” economy marked by incipient recession and high inflation but also good employment numbers and strong consumer confidence, how will individual consumers’ behavior play out? Our survey indicates that they see “Trouble” but insist “I Will Survive.”
The late summer rise of the Delta variant in the US has reduced optimism, but participation in various activities has actually increased since May.
How can businesses adapt to fast-evolving expectations? Here are the capabilities companies need to thrive.
Retailers and service providers should rethink where and how they deploy their sales agents in light of data that shows current approaches aren’t delivering the experiences consumers want.
As concern about the climate emergency grows, brands in all sectors are navigating the relative role of environmental and ethical initiatives and their impact on UK consumer decision-making.
The concept of the metaverse is no longer under the radar, but grasping its concrete implications may not come naturally to many companies.
BCG on Marketing, Sales, and Pricing
Customer expectations are rising—are you ready to meet them? Explore our latest insights and thought leadership.
Customer engagement in loyalty programs has been stagnant for years. Web3 supports offerings, like nonfungible tokens (NFTs), that get customers more engaged—and companies creating more revenue.
Payers and providers have the data and tech capabilities to tailor the consumer experience at scale and transform medical outcomes and business performance.
BCG partnered with Google to examine how companies of all sizes can position themselves to capture growth opportunities in their retail media business.
With a privacy-first approach to data-driven marketing, companies can build trust with consumers and create lasting value, new research from BCG and Google shows.
