Our Latest Thinking on Marketing and Sales

As personalized customer experiences become the norm, marketing and sales functions face critical challenges and opportunities. Explore BCG’s latest thought leadership on marketing and sales to learn what the future of digital marketing means for your business.

Featured Insights

Sales and Channels

CMOs Must Act Now—and Plan for Later

Resilience requires CMOs to be nimble—investing in capabilities that can help their companies win now and those that will create competitive advantage over the next three to five years.

B2B Marketing

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Resilient Pricing for an Uncertain World

The longer the threats of inflation, recession, and disruption persist, the more B2B companies will need to use a wider range of pricing options to maintain strong financial performance.

B2B Marketing in a World Without Cookies

Faced with stricter government regulation of third-party customer data sharing and beefed-up privacy features in new operating systems and browsers, digital marketers must rethink their data strategies.

Digital Marketing and Privacy

Executive Perspectives: The Future of Sales and Marketing Is Here

Thanks in no small part to the pandemic, people are today spending more time—and more money—online than ever before. And we’re expecting the quality of our experiences to grow alongside our engagement. The future of sales and marketing requires bold new approaches and refreshed strategies.

Agile Marketing for a Digital World

When marketers face increased pressure and scrutiny, they can improve quality and increase efficiency by adopting the agile principles that have made product development efforts successful.

Marketing Organization

The CMO's Role in Growth and Collaboration

In times of uncertainty, CMOs can contribute to growth—and to staying a step ahead of competitors—through effective collaboration and communication with the C-suite and internal and external stakeholders.

Consumer Insights

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Taking Alternative Proteins Mainstream

Alternative dairy products have appealed to mainstream consumers more successfully than alternative meats have. Here’s how companies of both kinds can step up their marketing.

Recessionary Behavior Snapshot #1

In an “Upside Down” economy marked by incipient recession and high inflation but also good employment numbers and strong consumer confidence, how will individual consumers’ behavior play out? Our survey indicates that they see “Trouble” but insist “I Will Survive.”

The Consumer Sentiment Series

The late summer rise of the Delta variant in the US has reduced optimism, but participation in various activities has actually increased since May.

Exclusive Download

The Future Is Mainstream Green: Introducing a New Growth Strategy

This is a guide for chief marketing officers to take green beyond niche and into the mainstream. Mainstream Green is about driving sustainable choices by all consumers, not just those who are moved by sustainable claims. To reach our collective climate ambitions, we need massive consumer change—a widespread embrace of new products, new services, new marketing, and new behaviors.

CMOs are well positioned to drive customer-centric change because they understand consumers’ concerns and aspirations and have a platform within companies to make change happen. By following this guide, CMOs can take practical steps toward helping us get to Mainstream Green.

Customer Centricity

Winning the Consumer with Sustainability

As concern about the climate emergency grows, brands in all sectors are navigating the relative role of environmental and ethical initiatives and their impact on UK consumer decision-making.


BCG on Marketing, Sales, and Pricing

Customer expectations are rising—are you ready to meet them? Explore our latest insights and thought leadership.


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Web3 Opens New Paths to Customer Loyalty

Customer engagement in loyalty programs has been stagnant for years. Web3 supports offerings, like nonfungible tokens (NFTs), that get customers more engaged—and companies creating more revenue.

How Retail Media Is Reshaping Retail

BCG partnered with Google to examine how companies of all sizes can position themselves to capture growth opportunities in their retail media business.

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Marketing and Sales