Sales and Channels

Get Your B2B Sales Team Ready for the Power of Generative AI

Sales managers should put away their skepticism about GenAI. It is more powerful, yet more personal, than traditional AI, offering tangible value to sales teams.

The Unified Theory of Pricing

Business leaders have long wanted to make pricing simpler, more rewarding, and less frustrating. BCG’s Strategic Pricing Hexagon consolidates disparate pricing ideas into one master structure.

Changing the Topic of the Direct-to-Consumer Conversation

Many companies are using the DTC model to engage with consumers, rather than sell to them. It’s proving to be a more cost-effective way to scale.

Auto Distributors and Importers Need to Gear Up for the Future

The sales model, retail infrastructure, and aftersales business are all under pressure. But by acting in five key areas, auto distributors and importers can address challenges and seize new opportunities.

B2B Marketing

Resilient Pricing for an Uncertain World

The longer the threats of inflation, recession, and disruption persist, the more B2B companies will need to use a wider range of pricing options to maintain strong financial performance.

Tech Is Cooling Off. B2B SaaS Is Not.

The B2B software-as-a-service model segment is growing about ten times faster than any other. Here’s a playbook to continue the growth trajectory.

Your Software Customers Need a Tailored Industry Approach

Rising customer expectations mean software companies are increasingly “verticalizing” their products, marketing, sales, and ecosystems—adapting them to distinct industry needs and use cases.

B2B Marketing in a World Without Cookies

Faced with stricter government regulation of third-party customer data sharing and beefed-up privacy features in new operating systems and browsers, digital marketers must rethink their data strategies.

Game Changer: BCG’s New Strategic Pricing Book

It’s time to look at pricing decisions in a new light. Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society not only exposes the flaws in current pricing models, it also explains how the right pricing strategy can change the trajectory of your business, your industry, and in many cases, society as well.

Learn more

Digital Marketing and Privacy

The So What from BCG Podcast: How Marketing Can Change Your Mind

BCG’s David Ratajczak discusses how human psychology can level the playing field between big and small brands.

Listen on Apple Podcasts | Listen on Spotify | Listen on Other Platforms

How CMOs Are Succeeding with Generative AI

GenAI technology is already enhancing marketing efficiency and productivity. Managed responsibly, it can positively reshape the role and influence of the CMO.

Rethinking E-Commerce for the Era of the Metaverse

The evolution of the metaverse could be a disruptive event requiring dramatic changes to the way you do business. Is your company ready?

Agile Marketing for a Digital World

When marketers face increased pressure and scrutiny, they can improve quality and increase efficiency by adopting the agile principles that have made product development efforts successful.

CMOs Must Act Now—and Plan for Later

Resilience requires CMOs to be nimble—investing in capabilities that can help their companies win now and those that will create competitive advantage over the next three to five years.

Marketing Organization

Making Agile Work in Marketing

Agile principles can enhance the performance of marketing organizations––as long as companies apply the principles flexibly rather than adhering strictly to agile methodology.

Better Measurement, Better Biopharma Marketing

More patient and customer touch points and varied purchase pathways are rendering traditional marketing and sales measurement obsolete. Companies need a new, multipronged strategy to generate returns.

Don’t Cut Your Brand-Marketing Budget. Rethink It.

Reframing brand spending as a vital long-term investment helps companies build the resilience they will need when a downturn hits.

Solving the Build-or-Buy Equation in Marketing

Should you continue to outsource your marketing capabilities or bring them in-house? As leading organizations have discovered, it doesn’t have to be either/or.

Inflation

Explore BCG’s insights on how to navigate today’s inflationary environment while building competitive advantage for tomorrow.

Read more

Consumer Insights

Is Consumer-Led Growth a Thing of the Past?

It is not. You just need to know where to look for it—where to find resilient consumers who are confident about spending and saving.

Leading Online Shoppers to the Finish Line

BCG and Shopify looked at 1 billion data points across more than 220,000 sites to determine the best ways for sellers to optimize their e-commerce conversion rates.

Overcoming the Eight Barriers to Making Green Mainstream

To nudge consumers toward more sustainable products, companies need to gain a deep understanding of consumer needs and motivations, and then devise strategies to change buying patterns.

Don’t Overlook Your Mature Consumers

The 50- to 70-year-old demographic is a growing, multitrillion-dollar global market—but people in it are hard to engage with normal marketing. Here’s how to reach them.

Customer Centricity

What Will AI Do for Customer Experience?

A revolution is underway in personalized shopping, customer service, and marketing. Companies that successfully deploy generative AI can set themselves apart from the competition.

Touchpoints and the Revolution in Omnichannel

Touchpoint-centric engagement could unleash massive value for customers and businesses. Taking just a few key steps will help companies reap the rewards.

Building Customer Experience for the Future

How can businesses adapt to fast-evolving expectations? Here are the capabilities companies need to thrive.

The Declining Relevance of Humans in Delivering What Customers Want

Retailers and service providers should rethink where and how they deploy their sales agents in light of data that shows current approaches aren’t delivering the experiences consumers want.

Personalization

Smarter Retailer Promotions for a Saturated Market

Overwhelming consumers with elaborate promotions, discounts, coupons, and loyalty rewards can weaken consumer loyalty, tarnish brand reputation, and suppress new revenue opportunities. Instead, retailers should adopt a streamlined, customer-centric approach.

What’s Possible: GenAI and Customer Service

Customer interactions with brands will soon be transformed by a new breed of conversational chatbots offering no wait times, 24/7 access, and 100% recall of support information—at cost savings up to 80 percent.

How Bank CMOs Can Do More with Less

A laser-like focus on transforming marketing for efficiency can be the elusive key to unlocking effectiveness and growth as well.

Loyalty Programs Need Next-Generation Design

Customers today want more from loyalty programs than just discounts and points. Companies are adopting new ways to engage customers through personalization, subscriptions, communities, and partner ecosystems.