Daniel Friedman is a managing director and senior partner in the Los Angeles office of Boston Consulting Group. He is the Los Angeles office leader and the leader of M&A and post-merger integration (PMI) in the North America region (NAMR). 

Since joining the firm in 1996, Daniel has worked with clients in the retail, consumer goods, technology, health care, and industrial goods areas. He has gained extensive experience in a broad range of strategy issues, including growth, organization restructuring, and implementation. 

Daniel focuses his work—particularly in complex PMIs and large-organization transformations—on the opportunities and issues associated with key sources of value creation and risk. He believes in developing insights from a deep understanding of business drivers by using facts, analysis, and specific experience to enable good, fast decisions. He also believes in pinpointing and moving quickly on people and organizational issues to make change happen—for example, in operating-model and organization design, leadership, people retention and engagement, culture alignment, and change management to forge high-performing people and organizations. 

Before joining BCG, Daniel was director of finance at Vidrio Formas and a relationship manager at Citibank.