Measure To Grow: Drive double-digit growth by measuring marketing right
Digital is the fastest-growing marketing channel in India, however, marketing measurement capabilities and approach have not kept pace. This report brings forth an industry consensus on unlocking exponential growth through optimal marketing measurement and provides a five step guide for organizations to accelerate their measurement journey to unlock growth.
‘The Next Big Leap’ Towards ESG Maturity in Tech Sector
A comprehensive and mature ESG strategy can unlock significant value. The focus of this joint report with NASSCOM sensitizes the technology sector on the material ESG topics for the industry. It lays out nine material topics across environmental, social, and governance that technology companies can use to formulate their respective ESG strategies. The report also lays out a five-point maturity framework that will enable CXOs to analyze their current position and provide actionable steps to dynamically evolve in this fast-evolving topic
Health Insurance Vision 2025: Insuring Lives of Billion Indians
The report published in collaboration with the Confederation of Indian Industry (CII) has been developed to understand the key challenges hindering health insurance penetration in the country, and highlights clear set of imperatives across industry stakeholders to work together to achieve the bold vision of providing health cover to 1 billion Indians by 2025.
Electric 2 Wheelers: Nascent Market at the Cusp of Disruption
The Electric 2-wheeler (E2W) market, while nascent, is fast emerging as a new space for innovation, activity and potential scale. It is abuzz with excitement as old and new players are introducing and bringing in exciting products, new forms of technology, models of distribution, and value-added customer services every day. This report seeks to decode the chatter in the E2W market and assess the potential vectors for its evolution over the next 5-7 years.