Lauren Taylor
Managing Director & Partner
Dallas
Lauren Taylor has worked at Boston Consulting Group since 2007. Lauren is a lead member of BCG’s Marketing, Sales & Pricing and Consumer & Retail practice areas and has led efforts on growth strategy and digital as well as organization and turnaround. She has deep experience with qualitative and quantitative consumer insights, having led more than 50 consumer research efforts on six continents.
Lauren is the North America leader for Customer Demand & Innovation, including Demand Centric Growth® at BCG and has worked with clients across industries. She has significant experience designing DCG strategy and driving those strategies to action, including pilot-testing, change management, and client enablement. Lauren was a speaker at the Restaurant Finance and Development Conference and graduated top of her class at Kellogg and SMU.
A nuanced understanding of what really drives buying decisions in the post-COVID-19 world is crucial to maximizing share in a target market.
The pandemic has accelerated consumer shifts in six months that otherwise would have taken five years. Many of the changes will stick.
BCG’s demand-centric growth compass identifies a North Star and provides a strategic filter for commercial decision making.
Consumer demand has changed in the wake of COVID-19, and retailers must adapt. To win, they must rethink everything—from their marketing spending to the makeup of their store network.
BCG’s AI platform for decision support and scenario planning permits deep-dive analyses of the specific consumer categories affected by the coronavirus.
