Digital (or digitalized) incumbents in traditional industries have joined digital natives and so-called digital hyperscalers in the congregation of companies that have developed the capabilities to disrupt existing business models and deliver innovation and revenue growth.
The successful companies of the future will build the digital capabilities—both human and technological—necessary to become what we call bionic. Along the way, they will deliver superior innovation and performance. Companies today need to assess their capabilities realistically and understand that, with many further waves of technology disruption to come, growth from innovation will underpin future success.

Read about the challenges and opportunities for hyperscalers, digital natives, digital incumbents, and legacy incumbents here.
The Rise of the Digital Incumbent - rectangle