Leading in the New Reality

What will the world look like after the pandemic? The answer is, in part, up to leaders in business and government around the world. Even as they attend to the immediate challenges of leading through the crisis, they have the opportunity to do more than react to disruptive change. They can shape our new reality.

Featured Insights

Combat COVID and Lead

For business and for government, health is the number one priority for leading in the crisis. Finding safe ways to reopen workplaces and restart economies calls for new decision-making and scenario-planning tools.

Accelerate Digital

Digital transformation isn’t new, but many organizations have been stuck at the pilot stage. Now, as workforces and consumers are pushed online at an unprecedented pace, companies must move faster to figure out the new digital reality—one in which technology and people combine their unique strengths.

How to Accelerate Digital

How to Accelerate Digital

The pandemic has forced organizations to jump-start their adoption of digital technologies. Now the task is to embed their digital approaches.

Hybrid Work Is the New Remote Work

Hybrid Work Is the New Remote Work

Leaders should be managing remote working conditions amid the uncertainty of today and prepare for and optimize the hybrid working models of tomorrow.

Transform to Thrive

To create the new reality, organizations must re-create themselves. How can leaders transform to survive in the short term and shape the long term?

Placing Bets on Recovery - rectangle

Placing Bets on Recovery

By reallocating capital today toward future growth opportunities, companies can position themselves for success in recovering from the COVID-19 crisis.

How Transformative CEOs Lead in a Crisis Rectangle

How Transformative CEOs Lead in a Crisis

Because most organizations have already launched short-term measures to respond to COVID-19, the challenge now is to build on that progress. Five leadership traits will be crucial.

Shape a Better Future

The challenges of climate change, income inequality, and societal injustice are more pressing than ever. Leaders from the public and private sector must collaborate not just to build back from the crisis but build back better.

How Government Can Fuel a Green Recovery - rectangle

How Government Can Fuel a Green Recovery

Governments have an unparalleled opportunity to use stimulus programs to drive climate change progress. But their approach must reflect the specifics of their economy and workforce.

Beyond Great

How to Build Sustainable Business Advantage in a World Where Great Is No Longer Good Enough

Great performance won’t cut it in a business world upended by potent forces. Companies must go beyond great—and here’s how.

Learn more about BCG’s latest book, Beyond Great

Win the New Customer

The pandemic has shifted consumers’ attitudes and behaviors. Figuring out which changes are temporary and which are permanent requires companies to learn and respond faster than ever.


At BCG, we’re helping leaders both plan for continued volatility in the near and medium term and imagine what the postpandemic future could look like. While the immediate tasks may be new—containing the spread of the disease, bringing people back to work safely, and reopening economies—the longer-term priorities are not. The difference is that they have become even more urgent. Organizations need to listen to consumers more closely than ever and adapt in real time to their rapidly evolving needs. They must accelerate the spread of digital across their operations and transform for survival and resilience. And, most important, they must articulate a purpose beyond profit in order to help shape a better future for all.

Leading in the New Reality