Managing Director & Senior Partner
Lara Koslow is global leader of Boston Consulting Group’s Center for Customer Insight and part of the firm’s global Marketing, Sales & Pricing leadership team. She is the former global co-leader and North American leader of BCG’s marketing topic.
Since joining BCG in 2004, Lara has developed growth, turnaround, brand resurgence, marketing, and consumer targeting strategies for multiple well-known, iconic brands. She focuses on commercial strategy and execution across industries, though a significant portion of her work is in the consumer, travel and tourism, retail, and automotive areas. Lara has also worked in financial services, health care, technology, and media.
Lara is a former professional ballet dancer. Before joining BCG, she held several director-level positions at Public Storage, including director of business development, director of finance and strategy, and director in the office of the CEO. Lara also worked in marketing and sales at The Gettys Group—a hotel design, development, and procurement firm—and at Ibbotson Associates, now a division of Morningstar.
In an “Upside Down” economy marked by incipient recession and high inflation but also good employment numbers and strong consumer confidence, how will individual consumers’ behavior play out? Our survey indicates that they see “Trouble” but insist “I Will Survive.”
Companies have plenty of “will” but much less “way” when it comes to climate and sustainability innovation readiness.
Emerging from the isolation of the past 15 months, US consumers express optimism—some cautiously and others confidently—about resuming their pre-pandemic activities.
In an election season like no other, the pandemic weighs heavily on most voters’ minds.
Although the numbers of new cases in different countries—and in different states within the US—vary widely, consumers show striking similarity in their views of the pandemic and their plans for future activities.
Younger generations’ buying habits will have a huge impact on the future direction of the global economy. But which of their current preferences have staying power?
China has been managing the coronavirus much longer than the rest of the world. What do its consumers’ plans and behaviors reveal about the post-pandemic future?
Several trends we identified a month ago have endured, while important and potentially lasting shifts in consumer thinking and behavior are also becoming apparent.
As companies assess what life after COVID-19 will look like, they need to distinguish new consumer habits that have staying power from short-term expedients.
COVID-19 has hit the travel and tourism industry hard, but consumers’ pent-up desire for leisure travel is powerful and promises better days ahead.
BCG’s AI platform for decision support and scenario planning permits deep-dive analyses of the specific consumer categories affected by the coronavirus.