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Data & Analytics

Data and Analytics

Digital, Technology, and Data

Companies have more data—and more ways to use it—than ever before. What they don’t have is time. BCG’s experts in AI and data and analytics strategy build the platforms and the organizations that turn opportunities into value. Fast.

Data is everywhere, streaming across our world through a growing array of sensors, applications, and business models. Much less common, though, are companies that actually use data and analytics to transform what they do and how they do it. Becoming a data-driven organization isn’t easy. It requires not only a vision but a foundation of the right data assets, data governance, talent, and culture. It means getting data out of silos, adopting new ways of working, and developing new skills and even new mindsets. It takes focus—a relentless one—on business outcomes.

BCG’s Approach to Data and Analytics

In the right environment, with the right enablers, data and analytics drive growth. We develop the strategic, technical, and human capabilities that take companies from vision to value—and create truly data-driven organizations.

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Data & Digital Platform

For many organizations, one of the biggest roadblocks is their own IT. Legacy systems, fragmented technologies, and data that’s localized—and hard to share—don’t unleash a data and analytics strategy; they hinder it. Few companies have the luxury of waiting years for a new IT architecture. No company has the luxury of doing nothing.

We accelerate data-driven transformation by creating a data and digital platform. A launching pad for data and analytics, it decouples data from legacy systems, so information is readily available for new applications and business models. A data and digital platform lets companies think big, start small, and grow fast, unhindered by existing IT infrastructure or the pace of its renewal. With more than 400 certified platform experts to draw on, we help clients develop their organization—their people, their processes, their culture—in ways that let them realize the full potential of data and analytics.

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Artificial Intelligence

One of the most potent forms of analytics is AI. By helping companies detect—and even anticipate—behavior and patterns, AI has transformed areas like customer service, retail analytics, and industrial automation. It enables faster, better decision making and can spark massive competitive advantage. Yet only 10% of companies succeed with AI. The problem: many organizations launch successful pilots but find it difficult to extend AI deeper and more broadly into their operations.

Our approach—AI at Scale—is encapsulated in our 10-20-70 rule: winning with AI means dedicating 10% of your investment to algorithms, 20% to technologies, and 70% to embedding AI into business practices and new ways of working. We help companies identify how best to use AI, and we help them develop the processes, roles, and change management that let their efforts grow—and thrive.

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Generative AI

The new wave of generative AI systems, such as ChatGPT, have the potential to transform entire industries.

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How BCG Fast-Tracks Data and Analytics Strategy and Implementation

The data and analytics journey requires a holistic set of capabilities. One of the hallmarks of our data and analytics strategy work is our ability to call on a global network of industry, functional, and technology experts. Our teams combine BCG data and analytics consulting teams with specialized talent to deliver end-to-end solutions—all while enabling our clients to build and scale their own capabilities.

Below are key groups of specialized talent that work in tightly integrated teams with BCG data and analytics consulting teams to solve business challenges with data and analytics:

  • BCG GAMMA is an analytics powerhouse with a business backbone. It extends the reach of BCG’s advanced analytics consulting, helping to weave AI into processes—and mindsets. BCG GAMMA works with clients to build and scale high-impact solutions that transform business performance, while accelerating value and building competitive advantage. Its expertise covers the full spectrum of advanced analytics applications, including machine learning, deep learning, optimization, simulation, natural language processing, and image analytics.
  • BCG Platinion designs, builds, and implements resilient, client-specific products, platforms, and solutions. It ensures that our data and analytics solutions have a robust technology foundation that connects to the broader architecture.
  • BCG Digital Ventures helps companies think and act like startups. An early-stage growth platform, it invents, launches, and invests in game-changing businesses leveraging the power of data and digital technologies.

Our Data and Analytics Work with Clients

BCG’s data and analytics consulting teams have worked with companies across industries to turn data into insights and value.

Meet BCG’s Experts in Data and Analytics Consulting

See more of our data and analytics strategy experts

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Monitor and Measure Your Transformation Progress

Companies that track progress against clear, quantified transformation goals—from start to finish—have an edge when it comes to flipping the odds of success in digital transformations.

BCG-WEF Project: Unlocking Value in Manufacturing Through Data

BCG-WEF Project: Unlocking Value in Manufacturing Through Data

By leveraging data and advanced analytics, companies can provide better products and services, optimize their value chains, and maximize return on capital. Effective data-sharing applications are essential to define key success factors and to enable manufacturers to derive value from their data.

Explore our latest thinking on data analytics strategy

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Digital, Technology, and Data

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Artificial Intelligence

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Data and Digital Platform

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