Consumer Products Industry

How We Help CPG Companies Prepare for the Future

• Customer Insights

  From the food industry to consumer durable goods, managing a portfolio of products requires new methods of acting on customer insights. To guide brand investment and redraw segmentations, our Demand Centric Growth approach maps what is driving consumers' choices in each category or niche so you can build advantaged positions with strong growth potential.

• Digital Marketing

  Achieving digital marketing maturity is an industry-wide challenge for the consumer products industry. We help CPG companies integrate digital tools, collaborate with agencies and martech providers, and blend new talent with current staff and external creatives to drive results.

• Supply Chain Management

  The CPG industry was once dominated by companies that owned their value chain, but now winners are positioned to tap into a broad ecosystem of external partners. To help CPG companies make this fundamental shift to an external orientation, we start with a clean sheet to determine the functions that partners can do as well or better, and which functions are critical to keep in-house.

• Personalization

  To reach your consumers, you need to know where they’re looking, how they purchase—and even precisely when they’re ready to buy. Using 360˚ consumer profiles, enhanced by AI systems, and retail partnerships, we can help you create “segment of one” targeting, tailored to specific channels and capable of being scaled up to capture massive market share.

• Pricing and Net Revenue Management

  Pricing optimizations drive significant impact for CPG companies. We help you fund your own EBIT improvement through brand portfolio pricing, trade terms management, and dynamic pricing that answers the demands of shoppers and ecosystem supply chains alike.

• Climate Change and Sustainability

  There’s a significant opportunity to make sustainability a source of competitive advantage across the value chain. We help CPG companies rewire decision making to embed sustainability as a core corporate value, linking it to shareholder return.