Using Technology to Drive Growth in the Consumer Products Industry

Our Client Work with the Consumer Products Industry

• A multinational food and beverage retailer, with supply chain organizations across more than 20 markets, engaged BCG and BCG GAMMA to build a machine-learning algorithm to improve its demand forecast. The project increased accuracy by 4 to 18 percentage points, reduced demand planners’ time by 50%, and returned an additional 0.4% to 0.8% points EBIT.
• BCG engaged with a global personal care company to establish digital marketing centers of excellence in six countries, with staff capable of integrating 3,000 sites and social pages into personalized customer journeys. The company has become an aggressive digital marketer, with more than 50 global digital campaigns delivering, on average, three times the ROI.
• A South American electronics and furniture retailer engaged BCG and BCG GAMMA to create a localized demand forecaster to optimize assortment at more than 1,000 stores. Our machine learning approach leveraged multiple data sets, including geolocational data, to generate demand estimates, creating potential increases of $200 million in sales and $50 million in cash margin.
• To embed data-driven marketing at an iconic global brewer, BCG helped develop cross-functional teams across ten countries that produced more than 50 pilot campaigns over two years. The new marketing effort doubled digital media ROI, reduced cost-per-touchpoint by 30%, and increased offline sales by more than 10% in pilot areas.

Explore Our Insights on the Consumer Products Industry