
The So What from BCG: How Can My Shopping Save The Planet?
Sustainability is as much about mindset, intention, and focus as technology, explains Shalini Unnikrishnan, a leader on social impact at BCG.
Digital transformation, once a necessary journey, is now an urgent priority for consumer products brands. Starting with a deep understanding of your business—and the consumer products industry—we help you find the right use cases for developing the digital capabilities that power consumer-centric innovation.
Mastering digital can mean a big game of catchup that affects your value chain, channel mix, and position in the broader retail ecosystem. We begin our consumer products consulting services by partnering with you to define, test, and prove how advanced data collection and analysis, AI, digital supply chain, and other enhancements will create value—before expanding or embedding these capabilities in your operating model. We automate what’s transactional and create cross-functional teams to harness the ingenuity and innovation you’ll need to meet consumers’ changing demands.
Sustainability
There’s a significant opportunity to make sustainability a source of competitive advantage across the value chain. We help you rewire decision making to embed sustainability as a core corporate value, linking it to shareholder return.
Follow BCG on Consumer on LinkedIn
Companies operating in today's Consumer Products industry must optimize performance, tap into new opportunities and transform to meet customers’ demands. Follow BCG on Consumer on LinkedIn for the latest industry insights and news.
Sustainability is as much about mindset, intention, and focus as technology, explains Shalini Unnikrishnan, a leader on social impact at BCG.
In order to emerge stronger, companies must ensure that their response to COVID-19 is not just immediate, but also transformational.
The online-shopping wave is about to crest, so it's time to get creative with new strategies for attracting and serving customers on digital channels.