TED@BCG: Globalization Isn’t Declining—It’s Transforming
The world economy is far from dead. As BCG’s Arindam Bhattacharya explains, it’s growing.
Nationalism and protectionism are on the rise, and growth rates in emerging markets are diverging. But international business is far from flatlining—rather, its pace is accelerating as the essential rules of globalization are rewritten. We help companies navigate the increasingly fragmented and volatile global economy.
Even as the world becomes more decentralized politically and physically, customers, devices, services, processes, and businesses continue to integrate digitally. The simultaneous rise of economic nationalism and digital globalization is redefining the international business landscape. We help companies adapt their products, approaches, and business models to the new global reality. Companies must take a more nuanced approach to identifying and creating growth opportunities.
We help companies absorb the shock of global volatility by building capabilities and structures that enable data integration, flexibility, and agility across borders and businesses.
As an international strategy consultancy, we advise all stakeholders in international business and in economic globalization:
Accelerating Go-to-Market Strategies
We collaborated with Celcom Axiata, one of Asia’s largest telecommunications companies, to create an e-wallet and lifestyle app called Boost. In less than two years, it became Malaysia’s leading cashless platform—a digital ecosystem of 17 banks and a growing list of more than 125,000 participating merchants.
Unleashing the Power of Consumer Insights
We conducted an end-to-end customer experience transformation for a leading cinema operator in India. The team leveraged deep consumer insights to reimagine the cinema-going journey for consumers—physically and digitally—and built a top-five loyalty program with a first-in-market personalization engine.
Navigating Trade Impact
A global pharmaceutical company serving 100 million patients in more than 130 markets approached us for help in strategic planning to address post-Brexit risks and options. Our team helped devise solutions tied to $6 billion in revenue.
Attracting Investment in Rwanda
We worked with the government to generate an investment accelerator model that would stimulate the private sector. The effort resulted in ten deals valued at $130 million and created 29,000 jobs.
Navigating a Digital Ecosystem to Unlock Growth
Our work with a footwear maker in India accelerated growth by nearly 10%, increased e-commerce by 400% over three years, boosted sales productivity by nearly 20%, and reduced attrition by 10%.
The world economy is far from dead. As BCG’s Arindam Bhattacharya explains, it’s growing.
Globalization is in the midst of a profound change, its basic tenets pressured by rising protectionism and the diverging growth paths of emerging markets.
Explore key insights into the forces affecting international business and perspectives on international development in emerging markets.