International Business

International Business

Nationalism and protectionism are on the rise, and growth rates in emerging markets are diverging. But international business is far from flatlining—rather, its pace is accelerating as the essential rules of globalization are rewritten. We help companies navigate the increasingly fragmented and volatile global economy.


Even as the world becomes more decentralized politically and physically, customers, devices, services, processes, and businesses continue to integrate digitally. The simultaneous rise of economic nationalism and digital globalization is redefining the international business landscape. We help companies adapt their products, approaches, and business models to the new global reality. Companies must take a more nuanced approach to identifying and creating growth opportunities.

How Can Businesses Take Advantage of Globalization?

We help companies absorb the shock of global volatility by building capabilities and structures that enable data integration, flexibility, and agility across borders and businesses.

As an international strategy consultancy, we advise all stakeholders in international business and in economic globalization:

  • Multinational Corporations. We help MNCs unlock growth in emerging markets through both global and local opportunities. Our tools position MNCs ahead of evolving consumer trends and rising local competitors.
  • Global Challengers and Other Local Competitors. Our international consulting group works with a class of rapidly growing companies in emerging markets that we call global challengers—and with the local companies that aspire to compete at this level. Our strategies help them win at home and compete with global leaders.
  • Governments. We team with national and regional authorities to promote economic and international development. Our experts evaluate local business climates and map out the ways to attract more foreign direct investment and build public–private partnerships.

Our Featured Tools and Approaches

International Trade

Customer Insights

Our Client Work in International Business

Beyond Great

How to Build Sustainable Business Advantage in a World Where Great Is No Longer Good Enough

Great performance won’t cut it in a business world upended by potent forces. Companies must go beyond great—and here’s how.

Learn more about BCG’s latest book, Beyond Great

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International Business