The New Globalization
Globalization is in the midst of a profound change, its basic tenets pressured by rising protectionism and the diverging growth paths of emerging markets.
Nationalism and protectionism are on the rise, and growth rates in emerging markets are diverging. But international business is far from flatlining: globalization’s essential rules are being redefined—and its pace is accelerating.
Even as the world becomes more decentralized politically and physically, customers, devices, services, processes, and businesses continue to integrate digitally. The simultaneous rise of economic nationalism and of digital integration is redefining the international business landscape that has shaped our understanding of globalization. BCG helps companies adapt their products, approaches, and business models to the new global reality.
Companies must take a more nuanced approach to identifying and creating growth opportunities. They must navigate an increasingly fragmented and volatile global economy.
BCG helps companies absorb the shock of global volatility by building capabilities and structures that enable data integration, flexibility, and agility across borders and businesses.
As an international strategy consultancy, BCG advises all stakeholders in international business and in economic globalization:
As an international strategy consultancy, BCG advises all stakeholders in international business and in economic globalization.
The rapidly evolving international trade environment presents great risks. BCG positions companies to capitalize on the opportunities by helping them understand trade dynamics, build resilience, and create a playbook for success.
BCG’s Center for Customer Insight gathers proprietary data and taps our on-the-ground expertise in markets such as China, India, Africa, Brazil, Southeast Asia, Russia, the Middle East, and Mexico. We highlight income and consumption trends, track consumer sentiment, gauge brand loyalty, and understand when and how consumers trade up.
Accelerating Go-to-Market Strategies
BCG collaborated with Celcom Axiata, one of Asia’s largest telecommunications companies, to create an e-wallet and lifestyle app called Boost. In less than two years, it became Malaysia’s leading cashless platform—a digital ecosystem of 17 banks and a growing list of more than 125,000 participating merchants.
Unleashing the Power of Consumer Insights
BCG conducted an end-to-end customer experience transformation for a leading cinema operator in India. The team leveraged deep consumer insights to reimagine the cinema-going journey for consumers—physically and digitally—and built a Top 5 loyalty program with a first-in-market personalization engine.
Navigating Trade Impact
A global pharmaceutical company serving 100 million patients in more than 130 markets approached BCG for help in strategic planning to address post-Brexit risks and options. Our team helped devise solutions tied to $6 billion in revenues.
Attracting Investment in Rwanda
BCG worked with the government to generate an investment accelerator model that would stimulate the private sector. The effort resulted in ten deals valued at $130 million and created 29,000 jobs.
Globalization is in the midst of a profound change, its basic tenets pressured by rising protectionism and the diverging growth paths of emerging markets.
Explore BCG’s key insights into the forces affecting international business—and for perspectives on developments in emerging markets.
