In the Khaleej Times, BCG’s Robert Xu and Rami Mourtada discuss how AI has become integral to everyday work in Gulf Cooperation Council (GCC) countries, with a BCG survey finding that more than 90% of frontline workers in the region use AI at least several times a week. To maximize the impact of this widespread adoption, Xu and Mourtada advise GCC companies to prioritize clear leadership, governance, and operating models that translate individual productivity improvements into wider business gains.
|
Khaleej Times