CMOs Bet Big on GenAI

In Forbes and Marketing Dive , BCG’s Lauren Wiener and David Edelman examine why CMOs are increasingly optimistic about AI’s potential to reshape marketing functions. According to BCG research , 71% of CMOs plan to invest more than $10 million annually in generative AI over the next three years—primarily targeting content creation, video production, and personalization. “Those CMOs investing in tools and talent are the ones rewriting the playbook,” says Wiener, emphasizing the importance of upskilling employees to unlock the full value of generative AI.