India’s 60 million micro, small and medium enterprises (MSMEs) make an enormous contribution both to India’s employment and its gross domestic product (GDP). However, India has yet to reach its potential, lagging 10 percentage points behind the US and 23 points behind China in GDP contribution.
The report talks about how digital lending to MSMEs in India has significant potential to disrupt the status quo in financial services. Digital lending to MSME's is projected to increase between 10 and 15 times by 2023, to between 6 and 7 Lakh Crore ($80-100 billion) in annual disbursements. Combined with a largely level playing field in India, without dominant incumbents, a range of entrants and business models can be successful in tapping that market.
Media consumption in India is growing much faster than US and China creating up to a trillion interactions with consumers per annum. However, it's only getting started - there is still ample head room to grow as penetration and device proliferation increases. These trends will fundamentally change the way media houses of the future will look, along multiple axis, including the content produced, relationships with advertisers and technology backbone and talent that drive the organization. In this report we deep dive into the trends impacting this industry and what media houses, industry bodies and government need to do adjust to this evolving reality.
Entertainment Goes Online - A $5 Billion Opportunity
The past decade has seen a global transformation in how consumers watch videos and listen to music. From the days of terrestrial broadcast, social viewing of television to highly personalised, small screen consumption - the media industry is witnessing a transformation like no other. The rate of change in the industry only continues to accelerate, with hyper-competitive dynamics coming into play in India. There are the traditional players, and a strong push from global and more nimble companies go get into the OTT space. At the same time, India’s appetite for entertainment continues to increase as high speed broadband connectivity, ease of payment options and a availability of multiple platforms creates the right environment for the consumers.
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