BCG's Jean-Manuel Izaret offers a plan to combat the ever-increasing cost of medical care: a subscription-based payment model.

Jean-Manuel Izaret leads the Marketing, Sales, and Pricing (MSP) practice for Boston Consulting Group in North America, as well as the global pricing topic. He is also a member of the firm’s Technology, Media & Telecommunications, Financial Institutions, and Industrial Goods practices.

Jean-Manuel is a BCG Fellow concentrating on the topic of pricing model transformation—defining a unified theory of pricing as well as developing tactics executives can use to make pricing drive growth and profit for their companies.

Jean-Manuel has worked on pricing issues across industries, including consumer goods, retail, high tech, financial services, and industrial goods. His experience includes developing pricing model strategies, transforming pricing practices, improving product lineup pricing, and designing strategies to optimize bundling for numerous technology, media, and telecom companies. He teaches several courses on pricing at Coursera.

Before joining BCG, Jean-Manuel worked for Royal Dutch Shell in marketing and sales and as a quality engineer in the company’s chemical plants.

AREAS OF EXPERTISE

EDUCATION

  • PhD, marketing, École Centrale Paris
  • MS, engineering, École Centrale Paris
  • MS, economics, Paris Institute of Political Studies (Sciences Po)

Publications and Videos

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Solving the Paradox of Fair Prices

Charging different prices is often fairer than charging everyone the same price. Companies should take steps to educate customers and win their support for this approach.
Navigating a Diverse World of Consumer Mindsets and Choice

Navigating a Diverse World of Consumer Mindsets and Choice

Global clusters of like-minded consumers are surprisingly rare. And even among countries with similar consumer attitudes, needs can differ sharply by product category.
Understanding the Global Price-Sensitive Consumer

Understanding the Global Price-Sensitive Consumer

For brands hoping to lure value-conscious consumers, pricing is crucial. But a BCG survey shows that offering the lowest price isn’t always the winning move.
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We Need True Net Zero, and It Needs Early Adopters

Mitigating climate change will require a way to scrub carbon dioxide from the atmosphere for good. A few companies have the right incentives to launch that effort today.
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Moving Away from One-Size-Fits-All in Daily Banking

Following the lead of successful B2C service providers in other sectors could generate improvement as high as 10% to 15% of current daily banking revenue.
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Why Progressive Pricing Is Becoming a Competitive Necessity

Measurement technology has finally caught up with the demands of digital economics--creating unprecedented opportunities for firms to share more value with more customers profitably.
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Aligning Economic Incentives to Eradicate Diseases

Established models in other industries offer pharma companies promising economic incentives to pursue disease eradication.
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Beyond List Price

Comparing prices and products is easier than ever. Management must optimize its price communication to reassure customers that they are receiving fair value.
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Why Building Materials Producers Need a Fresh Take on Pricing

A data-driven, repeatable approach to pricing will set producers up to raise prices when conditions warrant it and protect themselves when growth inevitably slows.
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Cloudified Pricing—Coming to an Industry Near You

In tech, cloud-like pricing is so entrenched, it’s a purchase criterion unto itself. Other industries can learn from tech’s pricing transformation.
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Next-Generation Pricing Is Transforming Medtech

Medtech companies have begun a long-overdue shift to disciplined, value-based pricing—the kind of pricing that can improve performance and fuel innovation.
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How the Internet of Things Will Change the Pricing of Things

As traditional product manufacturers become providers of data-driven services, they must rethink the most basic questions about customers, value, and pricing.
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